Most attractive ‘Christmas Garden Market’ honoured at Christmasworld 2014
The winners of the second Christmas Garden Market organised by Christmasworld, the German Association of Garden Centres (Verband Deutscher Garten-Center e.V – VDG), 'DEGA Grüner Markt' trade magazine and 'Mein Paradies' consumer magazine, have been announced. The awards will be presented in the following categories at Christmasworld 2014, the leading international trade fair for festive decorations: (1) Garden centre, individual and chain companies, (2) DIY market, chain company, (3) DIY market, individual company and (4) Gardeners / florists, individual and chain companies. Additionally, there is an online award and a main winner of the online and jury voting. For the first time this year, customers were able to vote for the most attractive Advent decorations at garden centres not only in Germany but also in Austria and Switzerland on the campaign website at www.weihnachtlicher-gartenmarkt.de. Additionally, the jury of experts rated the presentations by the participating markets.
"This year's response to the competition has been incredibly good with lots of very high-quality, creative Advent decorations, all of which demonstrate a great love of detail", says a delighted Eva Olbrich, Christmasworld Director, Messe Frankfurt Exhibition GmbH. During the voting phase from 16 October 2013 to 6 January 2014, 45 markets from Germany, Austria and Switzerland uploaded 360 photographs. The website registered some 27,000 visitors and 10,000 votes cast.
"This is a sensational result, which not only underscores the creative potential and the passion of the green sector for good Christmas markets but also promotes the sector and draws the attention of a wider audience to it. We should certainly continue the digital competition next year", says Peter Botz, Director General of the German Association of Garden Centres.
The majority of online votes went to:
Category 1: Garden centre, individual and chain companies
Winner: Zulauf AG from Schinznach-Dorf (Switzerland) for the impressive Schinznach Christmas Market, which created an enchanting Christmas world. Very appealing are the imaginative festive decorations including a steam railway and a variety of activities for young and old. Also very popular and nominated were Garten Kochauf from Lieboch (Austria) and Ernst Meier AG from Dürnten (Switzerland).
Category 2: DIY market, chain company
Winner: BayWa Bau- & Gartenmarkt Vorarlberg from Lauterbach (Austria) for the very attractively designed presentation of pre-Christmas decoration dreams on an area of over 600 square metres.
Also nominated: Max Bahr Baumarkt from Hanover and Hass&Hatje GmbH Hagebaumarkt, Rellingen.
Category 3: DIY market, individual company
Winner: Profi Wesch from Borken for its wonderful Christmas-market exhibition distinguished by a great love of detail and lots of creative ideas, as well as Advent coffee for a good cause.
Also nominated: BBM Baumarkt Syke and Baustoffe Werner Klein from Königswinter.
The winner of Category 4: gardeners / florists, individual and chain companies and also main winner with the most online and jury votes:
Dorfgärtnerei Raschle from Langnau am Albis (Switzerland) for its Christmas presentation with carols. Both online voters and members of the jury were particularly taken with the elaborate decorations, Advent wreaths and candle arrangements, as well as the attractively decorated exhibition with its hand-written Christmas carols.
Also nominated: Gebr. Wansing from Borken and Gärtnerei Friedrichs from Elsdorf.
The clear winner of the online voting is Garten Kochauf from Lieboch in Austria. Garten Kochauf received a total of 1, 648 online votes for three very stylish, original and bold experiential garden worlds revolving around an atmospheric Christmas (Northern in country-house style, curry for the brave and green-felt-like-nature).
The main winner, Dorfgärtnerei Raschle, will receive an in-house seminar of its choice for its employees. The other winners in the various categories each receive a certificate and an engraved Christmas-tree bauble and an annual subscription from Ulmer-Verlag publishing company.
The presentation of all winners, nominees and participants can be found at www.weihnachtlicher-gartenmarkt.de.
Christmasworld in Frankfurt – The World of Seasonal Decoration
Every year, over 900 exhibitors present their latest products and innovations for the world of seasonal decorations at Christmasworld in Frankfurt am Main. The unique range of products at the leading international trade fair for festive decorations is arranged clearly in five exhibition halls. Christmasworld is the most important international order and trend platform for the decoration sector. From 24 to 28 January 2014, it once again opens its doors on all relevant suppliers from the segment with the complete spectrum of decorations and festive articles, as well as the latest trends for all festivities of the year. Also held at Frankfurt Fair and Exhibition Centre, the Paperworld and Creativeworld trade fairs begin a day later and run from 25 to 28 January 2014.
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