Sial China 2014 roots in HoReCa

Sial China 2014 will take place from 13th - 15th May, 2014 at Shanghai New International Expo Centre. Co-located with Bakery China 2014 - the largest trade fair of bakery and confectionery industry in Asia, it will transform Sial China into an irreplaceable HoReCa platform with more options. Growing in scale and sizes, and attracting more visitors, Sial China 2014 will take over more than 100,000 sqm with 8 halls and welcome over 2,400 exhibitors and 45,000 visitors from all over the world.

Global luxury hotel chains are expanding into China's 2nd tier cities; full-service restaurant industry in China will generate $310.8 billion in 2013, accounting for about 60% of revenue for China's catering subsector. The industrial development indicates a vigorous growth in China's HoReCa market. Growing steadily along with HoReCa sector, Sial China 2014 has no intension to slow down its pace.

To conquer the China market, companies who are looking into HoReCa, food service and catering sectors start with Sial China. As Asia's leading Food & Beverage exhibition, Sial China plays a key role to shape the HoReCa landscape in China.

Sial China is well-known for tackling HoReCa the right way with multiple events. The 6th edition of La Cuisine by Sial goes in partnership with China Cuisine Association, to accentuate high level and innovative culinary demonstrations sponsored by exhibitors' products. Also Retail & Hospitality Forum offers a platform for industries' experts to share their expertise as well as one-to-one discussion opportunities. More HoReCa events awaits for visitors' discovery.

Sial China 2014 will also be co-located with Sial China World - China's premium & qualified wine platform. 10% early-bird discount is offered to international loyal companies before 31st Dec, 2013.

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