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Bisutex confirms its status as the key point of reference for industry

Based on the latest fashion trends, the new ideas in fashion jewellery and accessories for Autumn/Winter 2013-14 will shine brighter than ever at BISUTEX, the most representative trade event of its kind in Spain. This fair organised by IFEMA will stage its next edition from 11th to 15th September 2013 in Hall 8 at Feria de Madrid. Headed by a number of cutting-edge companies from the industry and featuring the gradual incorporation of different fashion brands and designers, the fair will tackle this new edition with some excellent participation prospects and an absolutely innovative exhibition based on the latest collections, designs, materials and colours, trends that are likely to adorn our shop windows throughout the new season.

This exhibition of considerable character effectively reviews the latest international trends under the headings of haute couture and prêt-à-porter and combines the two as part of a creative exercise that mirrors developments on the fashion catwalks.

In this respect, each edition of BISUTEX presents an entirely new and different exhibition, testifying to the dynamic nature of this sector and its companies' capacity to renew their ideas with surprising speed. Trade visitors will, thus, come across thousands of new ideas and an ideal working forum and informative event at which they can take advantage of some extraordinary business opportunities.

These characteristics make BISUTEX one of the most competitive events on the European circuit and a key point of reference for retail channels and points of sales throughout Spain, as well as for stylists, designers and fashion opinion-leaders and an increasing number of buyers from around the world.

As a new development, and with a view to strengthening the sense of synergy that exists between products of growing affinity and interest for shared sections of demand, BISUTEX will incorporate the Travel and Leather Goods sector into its exhibition, a sector that has been represented within the framework of INTERGIFT, the International Gift Fair, up until now. This initiative will shape a unique setting for the presentation of an entire range of fashion accessory ideas.

ARCHI and the MINIS Area, the "Start-Up" Initiative at BISUTEX

BISUTEX offers a range of different participation options that have been adapted to the varying communication, image and promotional needs of its exhibiting companies, catering for both established operators and up-and-coming designers and enterprises from the field of fashion jewellery and accessory creation.

Therefore, as at previous editions, the fair's traditional exhibition area will be complemented once again by the areas known as ARCHI and MINIS, both of which will be made up of "key-in-hand" stands.

The MINIS constitute the "start-up" area at BISUTEX, a special section that features some advantageous participation conditions for companies that have only recently set up operations, but are keen to position themselves within the market. This section also caters for designers and other entrepreneurs from the industry, providing them with a highly visible forum at which they can establish direct contact with the leading operators on the market.

For its part, the area known as ARCHI will consolidate its appeal as a key tool for boosting companies' brand image.

As is now customary, BISUTEX will be staged to coincide with INTERGIFT, the International Gift Fair and IBERJOYA, the International Jewellery, Silverware, Watch and Auxiliary Industries Exhibition within the framework of Giftrends Madrid, the most comprehensive business showcase for the consumer goods industry, an event that has been conceived to boost business activity and present the latest ideas in fashion accessories, jewellery, decorative items and gifts.



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