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| CURVENY New York August 4, 5 & 6 2013 - Javits Center North  The summer will be hot at CURVExpo. For the first time this year, both shows coincide respectively with the New York Lingerie and Swimwear market and the Las Vegas fashion weeks. The New York market week is a magnet for major retailers from all over the US and Canada; Las Vegas in turn attracts fashion buyers not only from the West Coast and Canada, but also from South America and overseas. The Spring/Summer 2014 collections will celebrate the season with a strong swimwear presence, exciting emerging designers and lastly, a sizeable men's segment.CURVENY New York will take place on August 4, 5, 6 at the Javits Center North while CURVENV Las Vegas will stick to its highly-efficient, cost-saving two-day format on August 19 & 20 at the Venetian, a fashion hub that keeps expanding with new shows this season. The season's focus, designer swimwear, will stand out with leading brands as well as new collections presented by talented young designers. Specialty stores will discover or revisit designer brands all known for their perfect fit, fabrics and foremost, their strong fashion appeal. Men's collections represent an asset for specialty retailers seeking to expand their current selection and meet consumer's needs. Young designers get especially pampered at CURVExpo with a brand new, open space called the "Gallery" where their collections will occupy center stage. The creativity and comfort level make these brands perfect for retailers in search of novelty and fashion-forward lines. In addition to the traditional roster of stellar brands, more than 60 new domestic and international brands will make their entrance at the shows in New York and Las Vegas. CURVExpo's marketplace with varied and unique offerings attracts top buyers from the best specialty stores, online stores and department stores in North America who all appreciate the perks and flexibility offered to optimize their shopping experience. To this effect, two new programs have been put in place: The New Account Program and the VIP Program. The New Account Program works as follows: Every time a buyer opens a new account at the show with a new brand to be added to his/her existing lines, his/her name will be entered in a sweepstakes. The more new accounts the better chance to go to Paris, or win travel gifts such as luggage, hotel nights and other surprises. Based on the success of the VIP program in Las Vegas and its impact of the pre-registrations levels, we decided to introduce it in New York this season. Swimwear buyers will join the ranks of top intimate apparel buyers, men's stores and resorts and will be rewarded with complimentary spa services, VIP lounge access and other exclusive services. With these two programs, it's continued marketing push and ongoing presence thru the social media, CURVExpo renews its commitment to brands and buyers in a win-win environment conducive to more and better business. CURVExpo has become the one-stop shopping experience for everything intimates and swimwear in North America write your comments about the article :: © 2013 Exhibition News :: home page |