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Concreta adapts to new challenges

At the 26th edition, the EXPONOR event aimed at the construction sector used a component in its mortar. From the homogenous composition - and the current economic climate - the Organisers distilled three components.

Sustainable urban regeneration is the main binding agent, but internationalization and innovation complete the trio at CONCRETA 2013 (23-26 October). They are precisely the themes that, according to the sector, will guarantee greater consistency for many companies to embrace the challenges of the near future. The Porto International Fair thus reinforces the benchmark status of the event, adapting it to the requirements of the (new) business environment. Hence the new name: International Exhibition of Construction for a Sustainable Urban Regeneration.

One of the exhibition's nuclei will reflect an innovative layout, forming a microcosm of the productive capacity and export potential of Portuguese manufacturers. It will equally appeal to foreign buyers visiting EXPONOR, who were invited by the Organizers. The space, transformed into a "Portugal Meeting Point", will, therefore, become the nerve centre and visitor room for the whole exhibition.



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