NürnbergMesse India founded in New Delhi
NürnbergMesse has founded a subsidiary in India, NürnbergMesse India Pvt. Ltd. More than 200 guests, including the German ambassador in India, Michael Steiner, celebrated its official inauguration in New Delhi. NürnbergMesse India is the fifth international subsidiary of the NürnbergMesse Group.
For NürnbergMesse, 2013 will be all about the Indian subcontinent, since this is the place where the latest international subsidiary was set up at the beginning of April. In the future, NürnbergMesse India Pvt. Ltd. will strengthen the bonds between Nuremberg and New Delhi. The CEOs of the NürnbergMesse Group, Dr. Roland Fleck and Peter Ottmann, define the enterprise's central goal: "Our own portfolio of Indian specialist events and pavilion contracts which we already had at the start shall be extended, paving the way for exhibitors and visitors from India to Europe, the Americas and Asia and vice versa."
NürnbergMesse has made enormous progress. Its high-profile international trade fairs have catapulted it into the league of the world's top fifteen exhibition organizers. "Our next goal is the top ten", say Fleck and Ottmann with confidence. According to the two CEOs, India is an important step on the way to achieving this goal. Today, India is the world's fourth-largest economy in terms of purchasing power; in 2020, the subcontinent is predicted to generate a higher Gross National Product than Germany, showing a diversified economic structure. Growth sectors such as the automotive, chemical and pharmaceutical industries, information technology, mechanical engineering, medical technology, biotechnology, electrical engineering or food processing, generate their demand mainly from the Indian tendency towards consumption and investment.
Exhibition market with growth potential
When an economy is growing, its trade fair market grows, too. A decade ago, 40 trade fairs took place in India; nowadays, these number 140. In addition, numerous events of regional importance are held. A consumption-oriented, fast-growing middle class, the industry's need for modernization, large-scale investment activities in the private sector and India's increasing integration into the global economy continue to boost this development. Trade flows towards Europe and Germany have increased considerably – that is not only reflected in the increasing importance of the Indian exhibition sector, but also in the presence of Indian companies as exhibitors and visitors at international trade fairs in Germany. After all, Germany is India's most important trading partner within the European Union. According to data published by the Association of the German Trade Fair Industry (AUMA), with its 2, 832 exhibitors in 2011, India still ranked well behind China with 9, 482 exhibitors. "However, in comparison with the other BRIC states - Brazil with 622 and Russia with 880 exhibitors - this is a promising basis for the future", sums up Dr. Roland Fleck.
Successful cooperation with the IGCC to be reinforced
NürnbergMesse has been active in India since 2006, back then with a joint stand of German companies at the Agrotech Fair in Chandigarh, in cooperation with the Indo-German Chamber of Commerce (IGCC) as its foreign representative. In 2009, its first own fair followed, the BioFach India.
The Indian exhibition expert Sonia Prashar, who to date has run the Indian projects of NürnbergMesse as "Marketing & Trade Fairs" Director at IGCC will take over as CEO of NürnbergMesse India Pvt. Ltd. She and her team share an insight into the local market requirements which is as profound as her subject-matter expertise on a growing number of topics. "Thus, one of the internationally most widely recognized German exhibition companies and the largest German Chamber of Foreign Commerce will join forces in the growth market of India, in order to make joint use of the exceptional opportunities offered in this market. NürnbergMesse's exhibition expertise and the Chamber's local network and know-how – a classic win-win situation", says Bernhard Steinrücke, Director General of the Indo-German Chamber of Commerce.
"NürnbergMesse is meanwhile present in India with a number of its own events, BioFach India has been joined by fensterbau/frontale india and Powder & Bulk Solids India over the past few years", says the new CEO Sonia Prashar. And the portfolio is still growing: a very promising Indo-German joint venture is the cooperation between the Indian exhibition organizer Colour Publications and Vincentz Network, Hanover, and NürnbergMesse. In January, the business partners set the seal on the purchase of shares by both German companies in one of India's most important coatings exhibitions. In this context, the CEO of Colour Publication, Dilip Raghavan, warmly welcomes the foundation of NürnbergMesse India. Just in time for the official opening of NürnbergMesse India, the management is pleased to have landed an event organization contract: India's largest air conditioning exhibition, Acrex India, will be organized by NürnbergMesse India during the next three years. "Being awarded the contract for three years in succession is really new; we are very grateful for the trust shown by ISHRAE* – the association that owns the exhibition", says Prashar. Indian Society of Heating, Refrigerating and Air Conditioning Engineers
Organic food, facade technology, processing technology, the coatings and paint industry, refrigeration and air conditioning industry:decisive for the needs and special features of each of the markets is a great deal of sector expertise – and that is precisely the area in which the experts from NürnbergMesse have made a name for themselves at international level. The Nuremberg company's portfolio still contains various topics for setting up and developing the relevant exhibition networks in India. The aim is to establish a broad event portfolio in the Indian market by purchasing events and developing their own events that correspond to the worldwide exhibition families of the NürnbergMesse Group and the international subsidiaries in China, Brazil and North America. "This means that our decisions and approach do not rely on rapid, superficial success, but on sound expansion, " the Group CEOs Ottmann and Fleck declare in unison.
This idea is backed by an ambitious growth programme, as NürnbergMesse wants to generate an annual revenue of 400 million US dollars (300 million euros) by 2020, with a contribution of 70 to 80 million US dollars (50 million euros) from international revenue. The group is aiming for a position near the world's top ten – so, the Indian exhibition subsidiary in New Delhi should not remain the youngest for long.
Turkish Airlines is "preferred carrier" for the opening
Last year, NürnbergMesse signed a Letter of Intent with Turkish Airlines aimed at establishing the airline as "preferred carrier" for NürnbergMesse. A first tangible result is the cooperation for the ceremonial opening of NürnbergMesse India: Turkish Airlines is flying the German delegation directly to and from the Indian capital New Delhi via the international hub Istanbul.
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