Musikmesse: See, test and hear everything for making music
Musikmesse in Frankfurt am Main from 10 to 13 April 2013 is the most important meeting place for the musical-instrument sector. During the four days of the fair, exhibitors and trade visitors from more than 100 countries meet to discuss the latest instruments, music publications and techniques. With 30, 000 products on show, Musikmesse is the world's biggest marketing platform for the sector.
Musikmesse covers the entire music value chain from musical instruments and sheet music to rights management, labels and live-event promoters. The instruments to be seen embrace all categories and product groups – from classical instruments, via electric guitars and basses, percussion, keyboards and electronic equipment, virtual teaching programmes and the appropriate sheet music.
With its almost complete coverage of the market and the large proportion of international exhibitors and visitors, Musikmesse is the ideal place to cultivate business relationships, make new contacts and discover the latest innovations. The combination of Musikmesse and the concurrent Prolight + Sound trade fair generates a multi-faceted spectrum of synergistic effects in terms of live events, concert technology, production and studio technology.
It addition to its function as the business platform for the sector, Musikmesse is an event that communicates the pleasure to be derived from active music making. In a wide variety of concerts, autograph sessions, workshops and product demonstrations, the spotlight is on the people that bring musical instruments to life.
For consumers – the Public Saturday to be supplemented by 'Friday Afternoon'
Consumers appreciate this combination and take advantage of the Public Saturday to discover the latest developments in the musical-instrument sector. New this year is the Friday Afternoon Ticket, with which members of the public can visit Musikmesse on the Friday (12 April), from 14.00 hrs. To round off the first public day, there will be a concert with the band 'Luxuslärm' and Eurovision Song Contest German heat participant Finn Martin on the Agora Stage. Admission to the concert is free of charge for Musikmesse visitors. As usual, the Saturday will be devoted to music lovers who will have the chance to try out new instruments and see stars live on the stages or during autograph sessions.
Live events on the stages and exhibition stands
Concerts and workshops give Musikmesse visitors the opportunity to see products in action. There are no limits on style so there is certain to be something for all musical tastes, e.g., rock, pop, jazz, folk, heavy metal, electronic, tango, schlager and musette. For this purpose, there are two stages at the fair. The Agora Stage is the main stage and to be found in a marquee between Halls 3, 4 and 5. There, rock and pop concerts take place at half-hourly intervals on two stages. As the name implies, the Acoustic Stage in Hall 3 is the primary venue for acoustic instruments and will be the setting for concerts on all four days of the fair. New this year is the Accordion Stage in Hall 4.1. There, accordion players will demonstrate the various facets of this instrument throughout the fair. The PRG LEA Stage in the 'Festhalle' is the setting for the opening ceremony of Musikmesse and Prolight + Sound on Tuesday, 9 April, and, on Saturday, the venue for the SchoolJam school-band competition (from 14.45 hrs), during which eight bands will compete for the title of 'Germany's Best School Band'. Prior to this, at 13.00 hrs, the www.drums.de Music Award, which spotlights the quality and artistic creativity of artists from the music sector, will be presented on the PRG LEA Stage.
Regardless of whether they will be playing or talking, many music stars have already said they will be coming to Frankfurt. They include Moses Pelham and Rob Gonzales (Die Ärzte), Steve Stevens (Billy Idol), Kuddel (Die Toten Hosen), Michael Schenker and Boris Blank (Yellow), the German Army Big Band, Wallis Bird, Markus Deml, Wolfgang Haffner, The Boss Hoss, Stanfour, Mille Petrozza, Stefanie Heinzmann and Eric Johnson. Naturally, numerous experts will also take part in the various talk shows and panel discussions. They include Dieter Gorny, Enjott Schneider, Sigmar Gabriel, Christian Höppner and Moritz Eggert.Awards for artists, stars, products and people from the sector
During Musikmesse, a variety of important awards are presented to people behind the products and to celebrities from the world of music. On the eve of the fair, the PRG Live Entertainment Award puts the focus on the people behind the scenes of events and concerts in a gala event. The German Musical Instrument Award honours particularly high-quality examples of the art of musical-instrument making and this year goes to two workshops, one for an E-flat clarinet and one for a tenor horn. The presentation will be held in Frankfurt City Hall (Roemer) on 12 April. On the same evening and also in the 'Kaisersaal' of the Roemer, horn-player Marie-Luise Neunecker will be presented with the Frankfurt Music Prize. On Thursday (11 April), journalists from more than 100 magazines will honour the best products of the musical-instrument sector and the professional audio industry with the Musikmesse International Press Awards (MIPA). The German Pianist Award for young pianists on the threshold of an international career, will be given for the third time during Musikmesse. The concert by the award winner will be held on Friday (12 April) in the 'Alte Oper' concert hall in Frankfurt. Specialist magazine readers have a chance to exercise their influence in the PPVMedien Reader Awards by voting for the best products in several different product groups. The awards ceremony will be held on Wednesday (11 April). The importance of the art of printing is underscored by the Best Edition Award for especially artistic and editorially successful and important sheet-music and music books. The winners will be presented with their certificates in Room Argument of Hall 3.1 on 12 April. The 'Musik-Gordi' – the Gordian knot of the music world, a negative award that draws attention to political injustices in the music sector, will be presented by the 'Neue Musikzeitung' and 'Musikforum' magazines in Hall 3.1 (Stand C53) on Friday, 12 April.
The Music4kids special area and the SchoolJam school-band competition are designed to promote music making among young people. During the week of the fair, the Music4Kids participatory exhibition attracts around 8,000 children to Hall 5.0 where they are introduced to musical instruments and sound objects in playful way. SchoolJam is aimed at advanced musicians who have the chance to appear with their school band on the big Festhalle stage and compete for the title of 'Germany's best school band'. The competition's star guest on Saturday, 13 April, is the band 'Luxuslärm'. The European School Music Award is given for innovative and creative school-music projects and will also be presented on Saturday, 13 April.
Musikmesse brings music to the city
During Musikmesse, there are many more music stars in the city than usual and, with a number of events, Frankfurt will be even more musical. For example, from 5 to 13 April, the complete spectrum of female voices can be heard at the Women of the World Festival in Frankfurt. On Friday, 12 April, the winner of the German Pianist Award will give a concert in the 'Alte Oper' concert hall. The 'Events in Frankfurt' section of the Musikmesse website offers an overview of events in Frankfurt during Musikmesse 2013.
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