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Show Berlin continues to flourish with increasing exhibitor and visitor numbers

The Ethical Fashion Show Berlin continues to grow in popularity. Under the auspices of Messe Frankfurt, 71 international streetwear and casualwear labels presented their autumn/winter 2013/2014 collections at the 'ewerk' exhibition centre in Berlin from 15 to 17 January. b"This means the Ethical Fashion Show Berlin registered an increase in the number of exhibitors for the third year running. There were also significantly more visitors. The green-fashion segment continues to gain momentum", said Detlef Braun, Member of the Executive Board of Messe Frankfurt, summarising the results of the show. Together with the concurrent GREENshowroom at Hotel Adlon Kempinski, the Ethical Fashion Show Berlin is the European centre for eco-fashion. Altogether, 98 brands from 21 nations provided a comprehensive overview of the latest sustainable fashion collections (July 2012: 83 brands from 18 countries).

Besides shoes and jeans, the focus of this season's show was on the future-oriented subject of 'upcycling'. One of the new exhibitors presenting an upcycling line was Globe Hope. Thanks to the increased number of labels from outside Germany, the level of internationality of this year's event was higher than ever before.

Complementary programme given an enthusiastic reception
As in the past, trade visitors and representatives of the press at this season's show benefited from a varied and interesting complementary programme offering detailed insights into the world of sustainable fashion. For the first time, INNATEX, the GREENshowroom and the Ethical Fashion Show Berlin set up a 'GreenLounge' in the 'Umspannwerk Kreuzberg' event location. The joint networking event included presentations about the three ecological textile fairs and was very well received by the green fashion scene.

In the 'Knowledge Lounge' in Hall C, visitors had the chance to hold discussions with experts, as well as to attend an interesting programme of lectures and panel discussions with representatives of GOTS, the International Association of the Natural Textile Industry (Internationaler Verband der Naturtextilwirtschaft e.V. IVN), get changed!, the Fair Wear Foundation and the European Centre for Constitutional and Human Rights (ECCHR). The programme covered a variety of subjects including cotton, forced labour and sustainability and competitiveness.

This year's 'Create Green Breakfast' was devoted to the subject of recycling. Pailak Mzikian, Deputy CEO of I:CO, Carina Bischof of the Upcycling Fashion Store in Berlin and Jana Kern of Kern Kommunikation were the panellists.

The next Ethical Fashion Show Berlin will be held from 2 to 4 July 2013.



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