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Paperworld: Successful platforms in promising markets

To bring together people and markets around the world is one of the foremost objectives of Messe Frankfurt and Paperworld. The first event of the Paperworld brand to be held outside Germany was 'Pen & Paper', which made its debut in Hong Kong in 1996. Since then, both Messe Frankfurt's portfolio of events and Paperworld have grown enormously.

Today, the Paperworld brand is an important platform in the international market, which offers companies and buyers an optimum business setting in the most important regions of the world market. On the basis of Paperworld Frankfurt as the leading international trade fair for paper, stationery and office supplies, the Paperworld brand has developed into a global network that brings together demand and supply in a precise and purposeful way – and this benefits both exhibitors and visitors.

In 2001, the Hong Kong International Stationery Fair laid the foundation stone for the success of the Paperworld brand outside Germany. It was followed in 2005 by Paperworld China in Shanghai. The Paperworld Middle East is organised by Epoc Messe Frankfurt and takes part since 2011 in Dubai - parallel to Playworld Middle East. Also new in 2011 was Paperworld Russia, which takes part in Moscow.

Frankfurt, Germany
Paperworld
Next event: 25 to 28 January 2014
The foundation for the worldwide success of the Paperworld brand was laid in Frankfurt in 1996 when Paperworld emerged as an independent event from the former 'Premiere' fair. Over the years it has developed into the leading international trade fair for the entire paper, stationery and office supplies sector. At Paperworld 2012, 1, 800 exhibitors from 71 countries presented their latest products to 43, 350 visitors from all over the world. The concurrent Creativeworld, which was developed from a Paperworld product segment, spotlights the fields of hobbies, handicrafts and artists' requisites. At the same time, Christmasworld offers ideas for retailers to make innovative additions to their assortments.

Shanghai, China
Paperworld China
Next event: 25 to 27 September 2013
Paperworld China attracted around 19, 740 visitors from 80 countries to Shanghai in September 2012. 410 exhibitors from 15 countries presented their products at the SNIEC (Shanghai New International Exhibition Centre) in Pudong. Over the years, Paperworld China has developed into one of the country's foremost events for the sector. In 2013, it will be held concurrently with the Interiour Lifestyle China (ILC). Paperworld China has been held in Shanghai since 2005 when it was launched in response to the high level of demand from the industry for a fair for stationery and office supplies on the Chinese mainland.

Dubai, United Arab Emirates
Paperworld Middle East
Next event: 5 to 7 March 2013
The première of Paperworld Middle East in 2011 exceeded all expectations and was given a very good reception in the Middle East market. At the second event in the spring of 2012, international exhibitors presented their products from the worlds of paper, stationery and office supplies in the dynamic United Arab Emirates. With 5, 501 visitors and 239 exhibitors, Paperworld Middle, which were held concurrently with Playworld Middle East, carved out a firm place on the region's annual calendar of trade events. In 2013, there will once again be a German pavilion, for which 14 companies, including Durable, Lamy, Sigel and Tesa, have already registered.

Moscow, Russia
Paperworld Russia
Next event: 24 to 26 September 2013
Messe Frankfurt RUS and the IEC 'Expocentre' presented Paperworld Russia, the new subsidiary of the world-famous brand, to the international business world for the first time in September 2011. 65 exhibitors made presentations to around 2, 550 visitors at Paperworld Russia 2012.

Hong Kong, China
Hong Kong International Stationery Fair
Next event: 6 to 9 January 2014
The Hong Kong International Stationery Fair is one of the region's most important procurement platforms for office and school articles. With around 220 exhibitors, the 2013 event was attended by 19, 332 visitors. A new product segment for computer accessories was added to the fair in 2012.

The trade fair for stationery, paper products, office supplies and equipment, artists' and school articles was originally launched in Hong Kong under the name Pen & Paper in 1996. It was renamed Hong Kong International Stationery Fair in 2001 and is held concurrently with the Hong Kong Toys & Games Fair. The fair is organised by Messe Frankfurt in cooperation with the Hong Kong Trade Development Council.

Photo: Messe Frank­furt Ex­hi­bi­ti­on GmbH / Pie­tro Su­te­ra



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