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At Vicenzaoro Winter 2013 the spotlight is on the future of jewellery

Vicenzaoro affirms itself as a trade and content platform, a qualified reference point for world jewellery and precious metals. In order to discover and understand what the future holdS for jewellery, Fiera di Vicenza has organised a series of International Summits for 2013 appropriately named "The Future. Now".

Events which will be held in correspondence with the opening of the three Vicenzaoro International Shows to be held in January, May and September. The Summits will give the main players in the sector, representatives from design, production, communication and distribution, a chance to meet and discuss structural themes which personal and company visions are now obliged to include: the global market, the evolved consumer, new social-economic sustainability.

The first event is scheduled for Saturday, 19th January with the Opening Summit of the Vicenzaoro Winter, International Gold and Jewellery Exhibition, the sector's first trade fair of the year, which will close on 24th January 2013.

At 6.30 pm, the Sala Palladio will be transformed into a Think Tank with the participation of some of the elite of the jewellery world. The theme is 'The Future. Now. New perspectives in jewellery', and will provide the chance to investigate further and understand the general scene and the future of jewellery. There will be a large number of items to talk about: new scenarios and distribution markets, trading opportunities on-line and on social networks, strategies for promoting brands, advertising and promotion, forecasting, new perspectives for luxury goods, the evolved consumer.

In January, Vicenzaoro Winter will become the business hub for producers and international buyers from 120 foreign countries and the showcase for presenting the collections of over 1500 exhibiting companies from the main Italian gold districts and more than 31 different countries worldwide.

T-GOLD will also be back with the 36th edition of its Machinery and Tools for processing gold and precious stones Show organised by Fiera di Vicenza in collaboration with AFEMO, Associazione Fabbricanti Esportatori Macchine Oreficeria (Association of gold processing machine manufacturers and exporters), with the participation of 120 selected companies from the sector of technology and innovation applied to precious metals and who represent the very best on an international level.

But that's not all. One of the latest initiatives is the launching of the www.vicenzaoro.com portal which will inaugurate the Vicenzaoro brand's new digital identity. The portal will be reporting on all the events and projects organised by Fiera di Vicenza throughout the world. One single digital platform with a clear and contemporary look where the many different aspects of Vicenzaoro can be found.

Trendvision Jewellery + Forecasting, Fiera di Vicenza's permanent and independent Centre that researches jewellery and luxury goods trends, will be organising training seminars for buyers and exhibitors. This year Trendvision, with its Trendvision Lounge, will become the physical and virtual space for companies, and international buyers, the press and designers, trendsetters and stakeholders from the galaxy of jewellery, fashion and design.

In the wake of its success at Vicenzaoro Fall in September, the 'SpeedGreet Meeting' is back. An event exclusively designed for selected American buyers and Italian companies and part of Fiera di Vicenza's 'North American Buyer Cultivation Initiative' programme, the aim is to promote Italian-made products overseas.

Vicenzaoro will also be the setting for the exclusive "Masters of Contemporary Italian Jewellery" Exhibition which will be displaying the work of 10 master craftsmen with their respective 10 different interpretations of jewellery, all sharing the same common thread: beauty, quality and innovation. The Exhibition, organised for Fiera di Vicenza by Alba Cappellieri, will be open from 19th January to 19th February in Palazzo Bonin Longare, in Vicenza's historic centre.



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