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Ecostyle: New trade fair for sustainable lifestyle products

With the new Ecostyle trade fair, Messe Frankfurt is launching the first information and order platform for verified sustainable consumer goods in the European retail sector. Between 24 and 26 August 2013, producers from Germany and abroad will be showcasing green lifestyle and design products at the Frankfurt exhibition grounds.

This event will take place parallel to international consumer goods fair Tendence and is aimed at retailers and buyers from companies who wish to add sustainable products to their ranges. Here, trade visitors can find attractive offers and products in a wide range of segments: Home & Design, Health & Beauty, Desk & Office, Household & Garden, Sport & Leisure, Fine Foods & Luxuries, Technology & Communications, Toys & Children's Products, Fashion & Accessories and Print & Multimedia. In addition, trade visitors can expect an extensive programme of lectures and workshops on the subject of "sustainability in retailing".

One unique aspect of the new trade fair is that the high sustainable quality of the exhibited consumer goods is guaranteed by an Advisory Board. This panel of independent and internationally renowned experts examines all products, determines the degree of sustainability in each case and holds the right to veto.

The market for environmentally compatible, responsible, resource-friendly retail goods has been growing for years above and beyond the traditional scope of organic and health food stores. Large brand manufacturers and retail chains are also offering their customers a greater and greater selection of sustainable products. According to a survey conducted by IFH Retail Consultant GmbH in September 2010, 60 percent of consumers indicated that they had changed their shopping behaviour with regard to sustainability. In addition, 74 percent of respondents declared themselves willing to pay higher prices for sustainable products. In its publication "Handel in Zahlen aktuell 2012" (Trade Figures 2012), the Institute for Research in Retailing (IFH) estimates that sales of sustainable products reached 10 to 12 billion in 2010 and forecasts a further increase in this segment.



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