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| Delicious360° debuts in Singapore Delicious360° is a new annual cuisine-focused F&B trade show series created by MP Asia that aims to address this emerging trend and offer the industry exciting new ideas for a fast moving and rapidly evolving consumer market. It will make its debut from November 1 to 3, 2012 at the Sands Expo and Convention Centre at Marina Bay Sands. On November 3, it will open its doors to the public as a consumer event where visitors can purchase specialty food items and new-to-market ingredients – some of them not commercially available in stores. This also allows trade participants to market-test new items on Singaporean consumers to have a better gauge of how they will be received in the mass market. Visitors can also experience the culinary expertise of renowned chefs from Spain and Japan, as well as sample the best beverages, including cavas, sakes, awamoris and organic wines. Delicious360° is an all-encompassing and holistic platform that runs the gamut from basic food ingredients to restaurant concepts, and includes food and wine pairings as well as cooking demonstrations. Unlike other food trade shows, it is organised by national cuisines for easier navigation and to reflect the growing appreciation of the Singapore and regional markets for popular cuisines. Delicious360° aims to bring to Asia offerings from around the world, every year. This year, Delicious360° comprises three co-located exhibitions: Delicioso Spain, Oishii Japan and Asia Wine Expo. * Delicioso Spain presents the essence of Spanish cuisine with authentic Spanish food ingredients such as cheese, olives, olive oil and ham, beverages and wine. The inaugural show will also feature innovative restaurant concepts as well as Spanish food and wine pairing. (www.delicioso-spain.com ) * Oishii Japan is a showcase dedicated to Japanese food and beverages, and the setting up of food businesses outside Japan. Last year, a preview launch called Ganbarou Nippon: Taste of Japan was held to great success, leading to the staging of Oishii Japan this year as the answer to the insatiable appetite for Japanese food and related products in Asia. (www.oishii-world.com) * Asia Wine Expo is a wine trade platform designed to help wine makers expand their business footprint into Southeast Asia's burgeoning wine market. It will present exciting business and networking opportunities for wineries seeking exclusive supply relationships with the Asian market and for wine purchasers looking to increase their portfolios. (www.asiawineexpo.com) The Delicious360° series of trade shows will occupy a total of 10,000 square metres. It expects to attract 5,000 trade visitors from Singapore and the region through interactive cooking demonstrations and food and wine pairings, as well as workshops and seminars for trade visitors to enhance their business and learning opportunities. Besides promoting unique cuisine-centric F&B products, Delicious360° also aims to further elevate the bustling dining scene in the region by showcasing innovative Spanish and Japanese restaurant concepts. Delicious360° is created by MP Asia, which is a member of the MP International group, a professional conference and exhibition organiser headquartered in Singapore with offices across Asia and Europe. write your comments about the article :: © 2012 Exhibition News :: home page |