Paperworld 2013 with a new look and maximum impact

contents

europe

Paperworld 2013 is already taking shape: the leading international trade fair for paper, stationery and office supplies is more than just an order and communication platform, it is a source of inspiration. 'My Inspiration' was the slogan of a campaign that resulted in lots of interesting sketches and pictures that formed the basis for the new Paperworld key visual. The leading international trade fair will be distinguished externally by a new look from now on. But that's not all: Paperworld has also developed 'internally' and been given a new design. Thanks to an improved hall structure, numerous product groups will be rearranged and future-oriented impulses generated.

The sector's key players, including Brunnen, Durable, Edding, Faber-Castell, Schneider/Novus/Dahle and Uhu, not to mention numerous smaller companies, will present the international spectrum of paper, stationery and office supplies in ten exhibition halls. Important companies making a comeback at the fair in 2013 include Staedtler and Tesa.

In addition to the presentation of new products, exhibitors attach great importance to making new business contacts and communicating with customers. Additionally, popular trends give retailers a host of ideas for putting together the perfect assortment. At special exhibitions, award ceremonies and informative lectures, they also have the chance to expand their horizons and discover new products.

Internationality is a major strength of Paperworld – only in Frankfurt am Main do so many nations and exhibitors of the paper, stationery and office supplies sector meet at the beginning of the year. The concept is once again set to be a success in 2013 and will be given a supplementary boost by the new product-group arrangement.

The Paperworld Forum is also to be found in Hall 3.0. There, speakers will discuss a variety of interesting topics and participants have the chance to make new contacts. The office-supplies segment occupies both Hall 3.0 and Hall 3.1 where the exhibitors include companies from the Remanexpo segment such as Ninestar and Static Control with remanufactured printer accessories. Despec Supplies, Pelikan Hardcopy, Soporcel and Stora Enso will be showing IT and printer accessories and paper.

In 2013, writing and drawing utensils will be located in Hall 4.0: Caran d'Ache, Faber-Castell, Koh-I-Noor, Lyra-Bleistift-Fabrik, Online Schreibgeräte, Schmidt Technology and Staedtler are only a few of the many high-grade exhibitors to be found in this product segment.

Hall 5.0 is reserved for school articles and the exhibitors include both licensing companies and own brands such as New Edition, Stationery Team, Ergobag and Undercover GmbH. The move to Hall 5.0 means that school and training articles will enjoy greater independence and thus attract even greater attention. Hence, they can expand to fill a complete exhibition hall. Additionally, the close proximity to gift articles and albums in Hall 5.1 will generate positive synergistic effects. In the greetings-cards segment, exhibitors such as Albert Horn, Avancarte, BSB-Obpacher, Depesche Vertieb, Grafik Werkstatt Bielefeld and Hanra will present their trends and highlights for the coming season.

The way from Hall 5.1 to Hall 6.1 is well worth taking because, in the foyer between the two halls, visitors will find an exhibition for the design competition for greetings cards. The competition is open to students and trainees of the creative sector who are invited to submit their designs for greetings cards. The award will be presented for the 10th time in 2013.

In Hall 6.0, Francesco Brizzolari, Paper&Design and Star Pennsylvania will be showing their new collections for (gift) packaging materials, napkins and gift-wrapping paper.

Hall 6.1 is distinguished not only by exclusive paper products and exhibitors such as Artoz, Giorgio Fedon, Goldbuch, Miquel Rius and Rössler Papier, but also by three special exhibitions. The Paperworld Trend Show presents the trends for the coming season together with matching products from the field of paper, stationery and office supplies. The presentation will be rounded off by background information given within the framework of lectures and guided tours.

Although the non-book segment is currently a front-runner in the book trade, it is not always easy to find the perfect combination of books and paper, stationery and office supplies. In Hall 6.1, a special exhibition aimed at book dealers will show how to achieve this and attract attention to the supplementary range of products.

New products is also the theme of the third exhibition, a promotional area for young companies that have the chance to present themselves and their products at an international trade fair.

The three floors of Hall 10 are reserved for Asian exhibitors. They include well-known companies, such as Hindustan Pencils Pvt. Ltd., Cello International Pvt. and National Pen & Plastic Industries from India, Aihao Pen trade Co. Ltd. from China and Essem International Co. Ltd. from Thailand.

The two bonus programmes – Paperworld Insider and Paperworld Procurement – have proved very popular among Paperworld visitors and will be continued in 2013.

Paperworld Insider offers numerous benefits to specialist retailers (with max. ten employees) before and during their visit to the fair. From a personal contact person, via free admission to Paperworld, to the Insider Meeting Place at the Exhibition Centre, registered Paperworld Insiders can expect genuine added value.

The Paperworld Procurement programme, which is aimed at buyers from industry and public authorities, will once again offer informative lectures in an exclusive lounge atmosphere. At the last Paperworld, 240 buyers registered for this bonus programme, an increase of 30 percent over the previous year.

write your comments about the article :: © 2012 Exhibition News :: home page