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Mobile Future and M-Days enter into a partnership

Messe Frankfurt has entered into a joint venture with Sweden's 'Mobil:Business' publication, which organises the two-day 'Mobile Future' conference north of Stockholm every year.

M-Days, the congress & fair for the mobile internet will be held in Frankfurt am Main on 1 and 2 February 2012. The German-Swedish working relationship is based on the exchange of information between leading companies and key players from the home of Nokia and Ericsson. "The cooperation builds on a rich exchange of leading companies and industry innovators from the home grounds of Nokia and Ericsson. "Germany is one of the most important markets for Nordic companies, not only because of the market volume. Traditionally, Germany and Sweden have a common legacy in from the Hansa days, and the German market has always been and continues to be one of the world's most important trading arenas", says Anders Linger, Head of Business Development at Mobil:Business and Mediaprovider Scandinavia AB.

Android Market: Sweden beats the USA in terms of app downloads per user

That the Swedes are enthusiastic about apps is confirmed by a study on the Android market published by AndroidPIT in November 2011. According to the study, more apps per user are downloaded in Sweden on average per month than anywhere else in the world. Overall, the USA is the biggest market for app downloads with over 50 percent of the world market. When it comes to the number of active app downloader, however, Sweden comes top. The monthly average of more than five downloads per smartphone underscores the great interest in apps shown by the Swedes. They are closely followed by users in The Netherlands, Germany, Switzerland and Spain, who download an average of four apps per month. This is much more than US users, who download an average of just over two per month.

Hjalmar Windbladh to speak at M-Days

As one of the first steps in the partnership, Mobile:Business has confirmed that Sweden's legendary mobile entrepreneur, Hjalmar Windbladh, will participate in the 'OS Competition and Future Scenarios in Mobile' Keynote panel at M-Days 2012 in Frankfurt. Microsoft acquired 'Sendit', Windbladh's e-mail start-up, in 1999. After a break, he achieved superstar status in 2006 when he founded Rebtel, the world's biggest independent mobile VOIP software company. Windbladh is also the brains behind the social gifting app, 'Wrapp', which he recently launched together with ex-Spotify CTO Andreas Ehn, and is backed financially by the Londonbased Atomico investment group of Skype founder Niklas Zennströms.



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