Messe Berlin: new exhibition grounds to open in July 2012

At around 180 million euros, turnover for the Messe Berlin group of companies in 2011 was the highest to date for an odd-numbered year, in which traditionally less events take place. This was equal to five million more euros than originally targeted and 14 per cent more than in 2009. Compared with 2008 and 2010 Messe Berlin also significantly increased its turnover, achieving a record 217 million euros, an increase of 8.5 per cent.

Over the last ten years Messe Berlin has more than doubled its turnover, an increase due almost exclusively to business on the domestic market. Capacity utilisation at the Berlin Exhibition Grounds, which in future will be marketed as Berlin ExpoCenter City, is among the highest worldwide.

In 2012 the trade fair company in the German capital expects business to achieve new record figures.

The foundation laying ceremony for the new fair hall will take place in May 2012 and its completion is scheduled for as early as December 2013. As of 2014, following the closure of the ICC Berlin, Messe Berlin will initially use the new hall to host conferences.

The new exhibition grounds at Berlin ExpoCenter Airport will open with the fashion show PANORAMA from 4 to 6 July 2012. From 11 to 16 September a further trade fair highlight, the ILA Berlin Air Show, will follow at the new airport grounds.

Two-thirds of exhibitors came from abroad

With its leading trade fairs, congress business and operations abroad in Southeast Asia all very successful, Messe Berlin has gained an even stronger international market standing.

In 2011 1.4 million visitors attended 51 trade fairs and exhibitions at Berlin ExpoCenter City, including 15 in-house events. Trade visitors numbered around 500, 000. In-house events on the Messe Berlin grounds once again reported significantly above-average international attendance. More than 66 per cent of the 20, 353 exhibitors came from abroad.

The most successful in-house events of the Messe Berlin group of companies abroad included ITB ASIA in Singapore, ASIA Fruit Logistica in Hong Kong, as well as three other regional German trade fairs outside Berlin: MeLa, northern Germany's biggest agricultural show, Regio Agrar Bavaria, and the Farming Business Conference in Münster. Assistance was provided for an additional 2, 500 exhibitors at these fairs. More than 117, 000 visitors came to find out information and to do business at these events.

Congress Division also reported high international attendance

In 2011 the Messe Berlin Congress Division also reported good business. 438 conferences and shows took place in the International Congress Center ICC Berlin, the Palais am Funkturm and on the exhibition grounds, with attendances totalling around 161,350. 74 per cent of the 146,000 conference delegates, an extremely high proportion, came from abroad.

Last year, foreign visitors to the trade fairs and conferences organised by Messe Berlin spent approximately 1.8 billion euros in the capital and its surrounding region, thus enabling Messe Berlin to secure employment for more than 20, 000 people in Berlin and Brandenburg.

write your comments about the article :: © 2012 Exhibition News :: home page