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| Messe München launches a new trade show for southern Africa Messe München International is expanding its international network for the construction machinery sector with the launch of a new event in South Africa. The first bauma Africa takes place in September 2013 in Johannesburg. Messe München will set up a subsidiary in South Africa to implement this event. Messe München expects the first edition of this International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles to attract around 200 exhibitors and to take up around 20,000 square meters of exhibition space. In terms of attendees, the show is directed primarily at customers from Sub-Saharan Africa. "South Africa is a market with a future which offers great potential for the construction machinery industry. Messe München has demonstrated a high level of expertise in the sector, through the organization of construction machinery trade fairs not only at its base in Munich but also abroad. Now, building upon bauma China and the trade-fair cooperation bC India, one more professional, international platform is being created: bauma Africa. For this reason, too, the feedback from the industry regarding such a sector event has been very positive, " said Eugen Egetenmeir, Managing Director of Messe München GmbH. write your comments about the article :: © 2011 Exhibition News :: home page |