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Tendence: International hotbed of talent

Could there perhaps be a little more talent? There will be no shortage of it at Tendence in Frankfurt am Main from 26 to 30 August 2011. Fourteen students, university graduates and young designers from six countries will be showcasing their abilities with products relating to furniture and interior design within the framework of the 'Talents' promotional programme. A further 21 'talents' will be exhibiting new ideas for jewellery.

These new designers have the opportunity to present their products and short production runs to an international trade public and so get the chance to successfully launch their design careers. Messe Frankfurt has been supporting young design with the 'Talents' promotional programme for eleven years now.

Nothing is as it seems – or is much more than it seems. For his furniture creations, Peter Böckel from Frankfurt am Main leaves the usual designs behind and puts the well-known and familiar into a new context. From this emerge products with a new character and personality which always cleverly combine more than one function: 'Readme' is a fusion of standard lamp and bookshelf; 'Helc' combines a multiple socket, loudspeaker and lamp into a single unit and 'Lightrobe' marries design and functional elements from both a standard lamp and wardrobe.

Hanna Emelie Ernsting will be showcasing her 'Moody' line at Tendence. The 'Moody Couch' is a sofa with an over-sized cover that you can snuggle into. The 'Moody Nest' is also a sofa, that invites you to withdraw into completely. With the 'Moody Bag', she will be presenting a slipcover that turns any chair into an armchair.

The products from the Coburg design label 'nju' want to make people think - and also to smile. That is bound to happen when people see the 'Hockenheimer' – the stool is a clever storage system for newspapers and magazines; instead of letting them end up in the waste paper bin, it makes them an integral feature of the design. 'Nag' – a unit at the interface between two functions – can either be used as a standing work station or it can turn a writing desk into a fully-fledged work station.

Traditional Hummel figures have been produced since 1935, based on drawings by the artist Berta Hummel. The new line 'M.I.Hummel Zeitgeist' represents a different and modern interpretation of the familiar Hummel figures. The creative minds behind the figures are the brother and sister team of Veronika und Maximilian Hummel, direct descendants of Berta Hummel. With their idea, they present the successful combination of an old tradition and modernity.

The Polish design label, 'Decon Visual Group', gives a whole new context to a fabric traditionally used for the production of clothing: linen. The works are inspired by natural linen, or rather the remnants from linen production. From this 'waste product', the design team creates bags, toys and garden items that are 100% biodegradable.



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