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BioFach and Vivaness delight the global organic world

BioFach, the World Organic Trade Fair, and Vivaness, the Trade Fair for Natural Personal Care and Wellness, welcomed 44,592 visitors (2010: 43,669) to the Exhibition Centre Nuremberg from 16–19 February 2011. The professional audience from 131 countries (2010: 119) were delighted with the four-day display of innovative organic food, eco-textiles and natural cosmetics. Some 1,150 media representatives from 37 countries reported on the exhibitions all over the world. Inspiring congress events provided a lively exchange of views. The internationality of the visitors rose to 43 %. Besides Germany with 24,954 trade buyers, the following countries were represented particularly strongly: Austria (1,795), Italy (1,417), France (1,344), the Netherlands (1,233) and Switzerland (906). The 2,544 exhibitors at the exhibition duo travelled from 86 countries. The international share was 70 %. Besides Germany with 752 exhibitors, Italy (419), Spain (181), France (184), Austria (104) and the Netherlands (86) were convincing with their strong contingents of exhibitors.

1,500 German retailers used the premiere for exchanging views with colleagues and training. As last year, more than 800 participants gathered information at the Fachhandels Forum as part of the BioFach Congress, and visitors used the relaxed atmosphere of the Fachhandels Club to hold intensive talks with business partners.

Vivaness, the Trade Fair for Natural Personal Care and Wellness, celebrated its fifth birthday parallel to BioFach, the World Organic Trade Fair. 198 exhibitors from 22 countries presented their products in 2011. The exhibiting companies included both world market leaders and newcomers. The natural beauty Vivaness grew appreciably over the year before with an additional 15 manufacturers. The companies occupied almost 5, 000 m² of net space. Germany presented 82 exhibitors at this year's Vivaness, and France (38), Italy (30), Austria (8) and the Netherlands (5) were also well represented. 67 inspiring and innovative new products impressed the visiting specialists on the Vivaness Novelty Stand. Vivaness was supplemented by the special show BREEZE, with products presented by 10 trendy niche brands and young labels. Exhibitors from 7 countries showed their presence there, with companies from Austria, Switzerland, France, Italy, Denmark and Sweden as well as from Germany. The special show included products with sophisticated and unusual packages and special designs.

As a new feature this year, the visitors had the chance to choose the most innovative products in seven categories from all 222 entries on the BioFach Novelty Stand. The winners were: Misch-mit! Muesli Mix Set, Rosengarten (Basic Food), Sweet Organic Gourmet Line, Herbaria (Delicatessen & Spices), Indian Lamb Curry and Chicken Curry, Biopolar (Convenience Products), Stevia Organic Yoghurt, Andechser Molkerei Scheitz (Milk & Dairy Products), Honigmayr BioSelection, Honigmayr Handelsgesellschaft (Baked Products & Confectionery), Rabenhorst Juice for Cooking, Haus Rabenhorst, shared the award in the Drinks category with Now Orange Cola from Neumarkter Lammsbräu. The Guerilla Gardening Seed Bomb from Aries Naturprodukte won the Natural Products category.

The 10 halls this year again offered visitors the opportunity to taste and enjoy organic food, discover natural cosmetics and experience the whole variety of eco-textiles.

The exhibition highlights included hall 4A with organic wine and the MUNDUS VINI BioFach International Organic Wine Award. 274 producers of organic wine from 27 countries presented their products at the world-leading exhibition. A visit to the day-lit hall was not only worth it for the wine, however. The Olive Oil Bar and the Olive Oil Award have been key features of the world's top exhibition for years. Olive oil, the green gold from the Mediterranean region, was presented by 256 producers from 25 countries. The best olive oils were selected by the visitors again in 2011. The Olive Oil Award attracted a record number of entries with 108 oils.

At Organic + Fair, the special show for fair trade organic products, 46 exhibitors from 19 countries showed their products. The Textil-Area delighted visitors with 44 green labels from 9 countries. A real attraction for visitors was Germany's biggest eco-fashion show with 80 outfits.



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