PLMA’s 2010 ‘World of Private Label’ focuses on new challenges

Private label faces new challenges and opportunities as retailers across Europe now rely more than ever on their own brands to attract loyal shoppers and improve financial results. The growing importance of private label will be examined from different perspectives by seminar speakers at PLMA's 2010 'World of Private Label" Trade Show. The seminar will be held on 17 May, one day before the exhibition begins at the RAI Centre in Amsterdam.

The viewpoint of a top retail executive will be given by Serge Papin, President of Systeme U in France. He discusses how private label is playing a pivotal role in the supermarket retailer's strategy to succeed against increasing competition from discounters and other formats.

New product development and marketing is essential for private label to keep gaining market share. Lu Ann Williams, Head of Research, Innova Market Insights, focuses on emerging trends and how retailers and manufacturers can take advantage of them.

Another seminar presentation focuses on an EU initiative that could have an impact on retailer brands. Xavier Durieu, CEO of Eurocommerce, gives the latest developments on a proposed study concerning the effect of retailer brands on small and medium size enterprises.

The 2010 PLMA "World of Private Label" trade show exhibition will be the biggest ever, with more than 3,200 exhibit stands including 40 national and regional pavilions. Manufacturers from 70 countries will show their new products and packaging innovations.

New product and packaging from around the world will be on display at the Idea Supermarket, which has become one of the event's most popular features. There will be hundreds of food and nonfood products from more than 60 retailers from Europe, North and South America and Asia. In addition, PLMA's New Product Expo displays products and packaging that are new to private label and being shown on the Trade Show floor.

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