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World’s largest yacht and watersports trade fair stays on course

Full steam ahead and plenty of optimism into the 2010 trade fair year: boot Düsseldorf sets a new course and expands its experience concept. From 23 to 31 January 2010, 1,550 exhibitors from over 50 countries will showcase the entire world of watersports over 17 trade fair halls on 213,000 square metres. The products on offer range from fishhooks to large yachts. Some 550 participants are coming from abroad and have reserved almost half of the exhibition space. The largest exhibitor countries are the Netherlands with 100 boatyards, suppliers, and service providers, followed by Italy, France, and Great Britain. Joint presentations are expected from Croatia and Norway.

boot benefits from the variety of products on offer, dealing with every form of watersport. Alongside the boat and yacht business, which is weaker due to structure and economy, are stable and even growing areas, such as diving, water tourism and charters, and especially the strong equipment market.

Things are difficult currently for the luxury segment. Strong declines in sales and restructurings at leading boatyards and corporate groups have led to significant budget cuts and thus a reduction of the exhibition spaces and model selection. Some 40 large yachts will be presented in trade fair this coming January.

Düsseldorf's Superyacht Show, on the other hand, has proven to be largely stable. Some 150 exhibitors will gather there with yacht plans, models, and services for this very exclusive segment, including four joint participations, Deutsche Yachten – German Yachting Pool, a display from the Fédération Industrie Nautique, AMIA – Arab Marine Industry Association, and the HISWA Holland Yachting Group.

The development for boat equipment, boat instruments, engines, accessories, and watersport clothing is characterised by a large demand for booth space and 80 new exhibitors. 12,400 exhibitors will present a high-quality range of products for and related to boats.

With 320 exhibitors, Düsseldorf's offer for diving fans is and remains the world's largest consumer show in the trade fair market. Diving areas and diving bases around the world, from Asia to the Mediterranean, to the South Seas, diving clothing, training, innovations, and underwater photography and film: boot Düsseldorf offer all of that in one hall with 20,000 square metres of exhibition space.

The maritime travel market is in good shape at boot 2010. Anyone who is looking for the right destination for their next marine holiday, would like to charter a boat or start training should take a look at halls, where 350 exhibitors present maritime services.

boot Düsseldorf 2010 offers 14 worlds of experience and theme parks under their new motto '360° watersports live' - a new record in the history of the trade fair.

The offer of trendy sports, particularly oriented toward a young audience, has been significantly expanded. In Beach World, stand-up paddling, winch waking and skimboarding will be on display alongside kiteboarding, surfing, wakeboarding, and water-skiing. The highlight is a new action pool, where these sports can be tried. Manufacturers and dealers will present the latest material and current beach fashions.

The Diving Centre with its popular stage show and trademark glass diving tower, is also growing. A second diving pool invites visitors to try diving.

The attractions in the Angling Centre include a gigantic show aquarium for bait presentations.

The World of Paddling, which was launched in 2009 and was a complete success from the beginning with all its information about canoeing and canoe tourism, is getting a new addition. The large canoe and kayak show under the World of Paddling heading will be accompanied by athletic events in the action pool.

A large play area awaits the youngest boot visitors in the Kids Active Corner, an action area with yawls, where the youngsters can get a taste of sailing while having fun. In the Maritime Classroom, students will learn about the ocean habitat from employees of the Düsseldorf Aqua Zoo.
In the new Watersports Arena, associations and clubs will present their range of services and show how to get involved in boating and watersports.

The Classic Forum will make it big. The leadership of the Deutsche Museumwerft e.V. support association will present some 26 classic ships and replicas, maritime crafts and an extensive programme of lectures and films on the renovation, preservation, and history of old ships. Round the world sailor and Viking fan Burghard Pieske from Lübeck, Germany is expected as a celebrity guest with his Viking Saga.

Last but not least, the Messe Düsseldorf once again invites fans of maritime art to the Galeria boot Düsseldorf. Around 20 galleries and artists will present boot visitors with their work in 2010.



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