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Heimtextil puts the spotlight on young designers

Heimtextil 2010 in Frankfurt am Main from 13 to 16 January will present the latest trends and products from the world of global home and household textiles. And, as every Heimtextil, international young designers will have the chance to demonstrate their capabilities and to ensure a host of creative developments and visions at the fair. Promoting young people at the fair is very important for the sector because Heimtextil is where the sector finds inspiration and the highly qualified personnel needed tomorrow.

Over 70 designs from, inter alia, Germany, Denmark, Finland, Hungary, the Czech Republic, Sweden and the Republic of Slovakia, were entered for the Wall promotional award over recent months. The competition is aimed at students of architecture, interior architecture, art and product design, who are called on to design a facade or interior for a bar, café or restaurant in the style of the UNESCO World Heritage Site, Havana.

At a meeting in Frankfurt in mid-November, the jury selected the finalists whose designs will be produced live at Heimtextil 2010.

No less successful than the Wall Award was the call for entries to the Upholstery competition. More than 70 prospective product, furniture and textile designers from all over Europe submitted their ideas for textile seating for inspiring waiting areas – optionally for doctors' surgeries, clinics, airport lounges or public authorities. All designs submitted will be shown in a special exhibition. The jury of the Upholstery Award will meet on the eve of the fair so the winners can be announced on the first day. The award-winning entries will be marked accordingly in the exhibition. All entrants who submitted their ideas to Heimtextil will be invited to come to Frankfurt am Main for the fair.

In cooperation with the Israeli Textile and Fashion Association, Heimtextil will give an award for young Israeli designers for the first time. Young talents were called on to design interior collections and the work of eight designers was selected in the first round. From this group, a jury of renowned personalities chose four finalists who will have the chance to present their creations live at the fair.

For the seventh time running, the A.S. Création Tapetenstiftung wallpaper institute has joined forces with the German Design Council (Rat für Formgebung) to organise the competition for wallpaper and wall design for students and young designers throughout Europe. The results reflect the current debate among young designers about interior-wall design, which has been heavily influenced by urban areas and new technologies this year.

Young designers will also have the chance to make contact with trade visitors in Hall 1.1 where, for the fourth time, Heimtextil is making space available to the 'rooms for free e.V.' association for the 'Campus', a joint stand coordinated and designed by European art and design academies taking part in the trade fair. The Chemnitz-based association was founded to create stronger links between Europe's art academies and more points of contact between these educational institutes and the industry. The academies, which come from many countries including Denmark, Bulgaria, Estonia, France, Turkey and Spain, will present their professional work to trade visitors and make important contacts for the future.



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