SIA Announces Free Lift Ticket Offer For Snow Show Attendees

Earlier, SIA announced a fantastic incentive for those heading to the first-ever Snow Show at the Colorado Convention Center in Denver (Jan. 28-31). In conjunction with Colorado Ski Country USA (CSCUSA), SIA will provide Snow Show retailer attendees coupons for free lift tickets and 2 for 1 lift tickets for all other Show attendees to use three days before and/or three days after the Snow Show.

Registered Show attendees (pre-registration ends 12.17.09) will receive valuable coupons, along with their badges, entitling them to free or 2 for 1 lift tickets at participating Colorado Ski Country USA resorts (see details below). Snow Show attendees will be able to take full advantage of the amazing ski/snowboard terrain that has made Colorado world famous.

"Obviously our industry lives and breathes skiing and snowboarding and now Colorado Ski Country USA has provided one more incentive to get out and enjoy the incredible terrain Colorado has to offer, " commented Mike Carey, SIA's Chairman of the Board and Co-President of Serius Innovations.

"With 22 resorts offering more than 28, 000 acres of skiable terrain and Mother Nature providing the quality snow conditions Colorado is known for, Show attendees will have plenty of options for snow sliding adventure during their visit, " explains Melanie Mills, president and CEO of Colorado Ski Country USA.

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