New Zones In The Spotlight At Toys & Games Fair 2010

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Asia's largest fair of its kind, and the second largest in the world, the 36 th edition of HKTDC Hong Kong Toys & Games Fair will run run from 10 to 13 January, 2010. Held in the expanded Hong Kong Convention and Exhibition Centre, the fair is positioned to add even greater value to the business of both buyers and exhibitors. With 35 years of successful trading behind it, the 2008 fair attracted over 2,000 exhibitors from 37 countries and regions, and more than 28,000 buyers from 119 countries and regions. To enhance the scale and scope of the fair, innovative elements have been added this year.

A "Brand Name Gallery" and two new product zones have been set up to cater for up-and-coming trends in the industry. "Brand Name Gallery" houses many internationally reputable toy brands, allowing buyer to source for high quality items under one roof. Local companies COG Ltd, 4M Industrial Development Ltd, Blue Box International Ltd, TGA Unlimited Pty Ltd from Australia and Artilize Worldwide Co., Ltd from Taiwan are amongst the exhibitors to showcase their branded toys. The new "Video Games Zone" caters to the booming games market, and will feature updated electronic video games and accessories, computer games and game consoles for all levels of players.

In response to one of Hong Kong's six new economic pillars - testing and certification, and the stringent laws governing toy safety around the world, the fair introduces a "Testing & Certification Services Zone" to guarantee safe and non-toxic toys for children and teenagers. Testing laboratories in this zone will offer various updated and internationally recognised inspection and verification services on different toy products. Seminars on the issues of toy safety and certification have also been arranged to give buyers the latest market intelligence. Co-organised by Hong Kong Toy Council, Federation of Hong Kong Industries, and The Toys Manufacturers' Association of Hong Kong, Hong Kong Toys Industry Conference will, once again, present the latest trends in the toy industry.

As in the past, Hong Kong Toys & Games Fair will once again run concurrently with the well-established Hong Kong International Stationery Fair. In 2010, the fair will also be side by side with the HKTDC Hong Kong International Licensing Show and the inaugural HKTDC Hong Kong Baby Products Fair for the first time. Not only can buyers of these four fairs source for quality products and discover complementary products, exhibitors can also launch their new items on the market, explore joint cooperation projects and develop new collections.

Buyers can source for quality, branded and safe toys plus new, exciting and interactive video games in Asia's ideal trading hub, Hong Kong.

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