Messe München Strengthens Sales Org. In Southeastern Europe

To support commercial enterprises in the upcoming markets of Southeastern Europe and generate interest in the Munich Trade Fair Centre, Messe München International's subsidiary MMI Mittel-/Osteuropa GmbH is expanding its sales network to include Albania, Macedonia and Kosovo. As of January 2010, commercial enterprises in those countries will receive support at the local level to help them expand their international business activities to trade-fair venues in Munich. In this context, Messe München International has reassigned its foreign representative for Serbia and Montenegro. MMI's new partner is the Delegation of the German Economy in Serbia and Montenegro, which also organizes the representatives of Munich's trade-fair venues in Albania, Macedonia and Kosovo.

"During the past few years, the share of Southeastern European exhibitors and visitors at Munich trade fairs has increased considerably. Thanks to our new partners, we will be able to better serve Serbia and Montenegro in the future, and we can now provide the rapidly growing markets of Macedonia, Albania and Kosovo with support from local partners and offer them services tailored to their needs. At the same time, we are perfectly positioned to develop our own products in this economically dynamic region", explains Stefan Reschke, Managing Director of MMI Mittel-/ Osteuropa GmbH.

Messe München International's global sales organization currently includes 64 foreign representatives that serve more than 90 countries of relevance to MMI. They provide a comprehensive range of services to companies throughout the world and support companies that exhibit at or attend trade fairs and exhibitions organized by Messe München International. This extensive range of services covers everything from advice about participating in fairs and planning and arranging for exhibition stands to selling admission tickets, making hotel reservations and arranging for visa invitation letters.

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