Gilbane Boston 2009 Conference to Focus on Content, Collaboration

Especially because of the difficult economic conditions, companies need to leverage the latest web technologies to maintain a high level of engagement with their customers, and improve employee productivity with collaboration best practices and social software. Holding down the costs of managing the proliferating amount of content can often be most effectively accomplished by implementing new tools and practices. The sixth annual Gilbane Boston, December 1- 3, 2009 at the Westin Copley Hotel in Boston, will focus on these issues with the theme "Content, Collaboration & Customers."

Produced by The Gilbane Group and Lighthouse Seminars, the 2009 Gilbane Boston conference will offer enhanced programs tied to competitive business and productivity issues surrounding a company's content, collaboration & customers. The conference tracks have been organized around the four major areas of how enterprises use web and content technologies and where they are most likely to invest, including:

* Web Business & Engagement
* Managing Collaboration & Social Media: Internal & External
* Enterprise Content: Searching, Integrating & Publishing
* Content Infrastructure

"Our tagline this year is "Content, Collaboration & Customers", and as usual, we'll be discussing a wide range of related topics and covering all the important trends.", said Conference Chair Frank Gilbane. "Four areas we are paying extra attention to are:

Managing enterprise social content. This should not be a surprise. The increasing use of social software in business and government environments for both internal and customer communications means more content, of a different kind, to be managed.

Managing enterprise mobile content. Smartphones are replacing noteboooks and desktops as clients for many enterprise applications, and complementing them for even more. Mobile is another enterprise channel with unique content requirements.

SharePoint & Office 2010 and web content management. As the SharePoint surge continues with the upcoming release of 2010, early signs point to increased emphasis on web content management and integration between WCM, Office and SharePoint. How will this affect the content management market?

E-government & transparency. We are seeing a lot of activity here among both state and federal agencies, and there are special content management challenges that in most projects mean integrating new technologies and practices (e.g., social software) with established information management approaches (e.g., XML, XBRL)."

The pre-conference workshops feature thought leaders with in-depth information on: selecting a web content management system, web operations management, taxonomy validation, and managing "smart content". In addition, the co-located CM Pros Summit includes workshops on open source products and content migration.

Microsoft will be highlighted as the Platinum sponsor at Gilbane Boston Conference. Gold Sponsors include Alterian, Atex, CoreMedia, EPiServer, Jive Software, SDL Tridion and Sitecore. These industry leaders will be joined by many other solution provider exhibitors and sponsors of the conference.

Media sponsors of the Gilbane Boston Conference include Business Wire, CMS Critic, CMS Report, CMS Wire,, Fierce Content Management, KMWorld and MultiLingual Magazine.

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