Seven country pavilions at Agritechnica
A record number of country pavilions will take part in the international Exhibition for Agricultural Machinery Agritechnica 2009 in Hanover, sealing the event's sterling reputation as a top agri-machinery show with an expanding international scope. This year, seven countries – Argentina, Brazil, Canada, China, France, Pakistan, and the US – have chosen to participate with their own country pavilions. In addition, record numbers of exhibitors from Spain, Turkey and Finland will take part with individual stands supported by their governments.
This year, Agritechnica is pleased to welcome three new country pavilions: Brazil, Pakistan and France. With over 60 million hectares of arable land, Brazil is one of the world's most important agriculture producers. The country's home-grown farm equipment solutions are expected to find new markets in CIS and Eastern Europe.
France, Europe's largest agricultural machinery market, offers a wide range of mechanisation solutions. For the first time, Agritechnica welcomes a pavilion from the Picardie region, an agricultural region to the north of Paris endowed with extensive arable areas.
Another newcomer to the pavilion this year is Pakistan. Initiated by the Trade Development Authority of Pakistan, the Pakistan exhibitors view Agritechnica as an excellent venue for local component manufacturers to tap into new markets.
Manufacturers from Argentina, Brazil, Canada and the USA see the exhibition as a good opportunity to showcase technology developed for large-scale farming in their countries to visitors from Russia, Ukraine and Kazakhstan with similar farm structures.
Canada is represented with three pavilions, covered by the top agricultural regions, Saskatchewan and Manitoba to present soil cultivation, harvesting technologies and grain handling. The US has a pavilion again this year organised by the Association of Equipment Manufacturers (AEM). South America's two largest agricultural countries, Argentina and Brazil, will also have a considerable presence at the show – a country pavilion from Brazil and one from Argentina with 37 exhibitors.
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