CIPS 2009: Creating Buzz For International Trade Visitors

The CIPS China International Pet Show, held this year at the China Import & Export Fair Pazhou Complex, Guangzhou, is drawing an increasingly international crowd. A record number of 510 exhibitors from across Asia, Europe, the USA and Canada will be showing their products on 14,000 square meters net of exhibition space for four days from 16-19 November 2009. International visitors will be offered new services including an International Visitors Lounge and a special programme to help them build their business contacts in China. A relaunched website is welcoming visitors prior to the event and supporting their preparation for the show. The show is organized by the China Great Wall International Exhibition Company and Nürnberg Global Fairs.

China is one of the few countries in the world which again has seen strong growth in the second quarter of 2009. Its economy grew by 7.9 per cent compared to the same period of time in the previous year. This positive outlook clearly had an upbeat effect on Asia's most influential international pet and aquarium product trade show, whose international outlook will be stronger than ever this year.

Companies from China, India, Australia, Israel, Germany, the USA and Malaysia will be presenting their products alongside Chinese representations of international companies from Italy, Japan, France, Canada and Brazil. The exhibition space, now at 14,000 square meters net, has increased by more than 30 per cent compared to the previous year, when the show was held in Beijing.

International Visitors Programme and Lounge
The organisers have introduced a number of new features that will help international visitors in particular to make the most of their visit to the show. These include a bespoke programme and an International Visitors Lounge.

"The show is a fantastic business platform for the international pet product trade, " Meike Krüger, Event Manager of Nürnberg Global Fairs said. "However, many international visitors are not very familiar with China's business practices when they first come to our show. We want to make sure that we provide them with plenty of background knowledge to benefit from their new contacts." A new half-day programme designed for international visitors includes intercultural information about China and hands-on tips for dealing with Chinese companies. Information on export and import regulation as well as safety regulations for food and equipment are equally discussed. At a special dinner, visitors will then be given additional networking opportunities with Chinese companies and exhibitors.

During the show international visitors in need of a break can take advantage of their own lounge which the organisers have set up for the first time this year. Free access to the internet, complimentary coffee and soft drinks, as well as an opportunity to socialise is set to make the International Visitors Lounge a welcome pit stop for overseas guests.

Dogs on the catwalk
The main focus of the show has traditionally been on pet equipment including food, houses, accessories and care products. Over the years, ornamental fish and related equipment have become increasingly important: fishes are displayed in their own dedicated area for the first time this year. The product range at the show is completed by reptile and bird products, garden equipment, pet publications and pet transport.

In addition to the exhibition booths, a novel dog fashion show is now set to attract visitors to hall C. Dogs of all sizes will model outfits including waist coats, hooded tops and designer shirts with matching accessories ranging from the traditional dog collar to trendy bandanas. "The fashion show will be both entertaining and informative, " Cheng Yang, President of China Great Wall International Exhibition said. "The range of clothing designed specially for dogs has vastly increased over the last few years. Many owners now enjoy dressing up their dogs in elegant evening gowns for special occasions."

Relaunched website allows perfect preparation
Trade visitors can easily plan their visit via the website which was newly relaunched for this year's event. After registering online, visitors can download hall plans and arrange meetings with exhibitors or book interpreters if necessary. A straightforward search function facilitates locating products, product groups or producers of special interest. The site also offers inexpensive accommodation which can be booked online.

Second World Pet Summit
Following last year's success, another World Pet Summit will be held this year on day three. Participants will be able to attend expert talks on food and product safety and join in discussions about product standards and other current issues affecting China's pet market.

CIPS is the most important business platform of its kind in Asia, where retailers, wholesalers, importers and exporters meet with manufacturers of pet and aquarium products. Organized by China Great Wall International Exhibition Company and Nürnberg Global Fairs, the show has continually grown since 1997. It is again this year supported by the China Fisheries Association and China Entry-Exit Inspection and Quarantine Association.

With all the extra attractions for international visitors in particular, the organisers are expecting to beat last year's visitor numbers of 25,000. The China International Pet Show will run from 16-19 November 2009.

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