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CEATEC JAPAN 2009

CEATEC JAPAN, which in the recent years has garnered significant attention not only in Japan but worldwide, showcases a comprehensive range of leading-edge IT & electronics technologies using the theme of, "Digital Convergence — Defining the Shape of Our Future".

And in celebration of the show's 10th anniversary this year, the Organizing Committee of CEATEC JAPAN has created a message, "Challenge! Aiming to better people's lives and create a low-carbon society", to broadly introduce the latest measures taken by the IT & electronics industry on the attention-grabbing topics of energy conservation and "green" activities.

The three institutes comprising the Organizing Committee of CEATEC JAPAN, the Japan Electronics and Information Technology Industries Association (JEITA: Fumio Ohtsubo, Chairman; President of Panasonic Corporation), Communications and Information network Association of Japan (CIAJ: Katsumasa Shinozuka, Chairman; President and CEO, Oki Electric Industry Co., Ltd.), and Computer Software Association of Japan (CSAJ: Shigefumi Wada, Chairman; President of OBIC Business Consultants Co., Ltd.), are proud to announce the commencement of CEATEC JAPAN 2009, the Cutting-edge IT & Electronics Comprehensive Exhibition, which will be held for a five-day period from Tuesday, October 6th to Saturday, October 10th, 2009 at Makuhari Messe (Mihama-ku, Chiba).

Taking advantage of the grand scale offered at Makuhari Messe, CEATEC JAPAN 2009 will showcase a wide range of exhibit categories from electronic components and devices to digital home appliances, mobile phones, as well as an extensive variety of services and content. It is also the premier venue where valuable information is exchanged by a number of IT & electronics industry leaders, which helps to position CEATEC JAPAN as the leading-edge IT & electronics comprehensive exhibit — a one-of-a-kind event unprecedented in both scale and importance in Japan and around the world.

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Celebrating its 10th anniversary with a new message of, "Challenge! Aiming to better people's lives and create a low-carbon society."

CEATEC JAPAN will be celebrating its 10th anniversary this year. Boasting an over fifty-year history beginning with the first Television and Radio Parts Show in 1958, predecessor of the Japan Electronics Show, the 2000 integration with COM JAPAN to create CEATEC JAPAN represented an important step forward for this comprehensive trade show.

And in commemoration of CEATEC JAPAN's 10th anniversary, the Organizing Committee has created a new message, "Challenge! Aiming to better people's lives and create a low-carbon society", to highlight the measures being taken to combat global warming as well as activities of the IT & electronics industry in relation to the "Green IT" theme. And as a special event this year, the Organizing Committee will work together with NEDO (New Energy and Industrial Technology Development Organization) to establish the Green IT Pavilion to introduce the latest leading-edge energy conservation technologies of Japan, which has become a leading force in the world for the creation of a low-carbon society.

The Green IT Awards 2009 event will be held to award outstanding Green IT products and introduce energy conservation technologies from various corporations. A symposium will be held simultaneously with this event and an international conference, which will invite government officials and Green IT related personnel from Asian countries to participate, will also be held in commemoration of CEATEC JAPAN's 10th anniversary.

At this year's event, conferences and discussions to commemorate the 10th anniversary such as a panel discussion on the theme of electric-powered vehicles are being highly anticipated. What's more, the Green IT Symposium will be held inside of the CEATEC JAPAN venue, where lectures by government and research organizations on topics such as the latest Green IT trends overseas will be presented.

Various seminars will be held including Special Sessions, Trend Sessions, and Advanced Sessions, where the latest industry trends can be reviewed. Technology seminars with themes such as Software & Solutions, Information Systems, Communications Networks, and the Exhibitor Seminar, where exhibitors introduce technologies, products, services, etc., will also be held. And altogether, approximately 150 seminars are scheduled to be held.

At CEATEC JAPAN's Digital Network Stage, the high expectations of visitors will be answered with exhibits showcasing trends such as the continually growing market and technological innovations of thin-screen TVs moving toward the complete shift to terrestrial digital broadcasting, next-generation content reproduction technology useful for various applications, and the latest in 3D image technology that is expected to rapidly evolve to a practical level and fundamentally change the way motion pictures are enjoyed.

Other attention-getting technologies that visitors will be able to enjoy include the viewing of Web-compatible IPTV and related services as well as experiencing the ultra high-definition theater at the NHK/JEITA Digital Broadcasting Plaza (tentative name). What's more, great interest is expected for the information-communication devices that combine leading-edge technologies and new infrastructural services. At the HATS PLAZA (organized by the HATS Conference), the latest in information-communication technologies will be on display and various network interconnection products will be introduced. Additionally, a wide range of devices and services designed to make daily life more convenient for the handicapped and/or elderly will be on display at the Accessibility PLAZA (organized by Inter-communication Access Council).

The next-generation, high-speed mobile communications technologies expected to garner lots of attention include the WiMAX (Worldwide Interoperability for Microwave Access) and the LTE (Long Term Evolution) using the 3.9G mobile phone standard (3GPP Release 8). The latest in network standards such as NGN (Next Generation Network), PLC (Power Line Communication) and DLNA (Digital Living Network Alliance) will also be on display to allow visitors to get hands-on experience.

Electronic components and devices that support the rapid growth and development in digital information applications, car electronics, amusement equipment, mobile PCs, mobile phones, communications networks, etc., will be on display at the Electronic Components, Devices & Industrial Equipment Stage. Helping to realize trend-setting products that are smaller and slimmer, high-performance or low-profile parts and cutting-edge technologies, as well as a host of other electronics technologies used in a wide variety of industrial fields will be introduced. Technologies used by both the automotive and construction industries that realize carbon dioxide emission reductions and offer increased heat-resistance and high durability will also be displayed.



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