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Emerging Communications Conference & Awards-eComm Fall 200

Preparations are well under way for the Emerging Communications Conference & Awards debut fall event (eComm Fall 2009), Oct. 28-30 here, with participation by many U.S.-based firms eager to establish a presence in the fertile European market.

"Based on reservations and expressions of interest we've seen to date, U.S. companies are literally flocking to the event in terms of speakers and sponsors to drive demand for their services across EMEA, " said Lee S. Dryburgh, organiser and co-chair of eComm Fall 2009. "Europe has around 450 million people, so it's a great market for U.S. companies."

The inaugural eComm conference in Europe, to be held in Amsterdam's unique Westergasfabriek cultural zone, follows highly acclaimed events in two successive years in the San Francisco area.

Keynote speakers so far include:
• Martin Geddes, head of strategy at BT Design, a division of BT Group, and a leading thinker and analyst on the future of the communications industry;
• Lars Rasmussen, member of technical staff at Google, co-founded the Google Wave effort with his brother Jens;
• Umair Haque, director of the Havas Media Lab, a strategic advisory group that helps investors, entrepreneurs and firms experiment with, craft and drive radical management, business model and strategic innovation;
• Mark Rolston, chief creative officer at frog design, where he directs the company's creative work for clients and orchestrates teams of strategists, technologists, designers, information architects, analysts and others to produce groundbreaking work for Fortune 500 clients;
• Dean Bubley, founder of Disruptive Analysis, an independent technology industry analyst and consulting firm;
• Jonathan Christensen, general manager for core technology development in audio and video at Skype and former CEO of Camino Networks;
• Michael Calabrese, vice president of the New America Foundation and director of the Wireless Future Program;
• Sascha Meinrath, an expert on community wireless networks and municipal broadband who is a research director of the Wireless Future Program at the New America Foundation;
• Stephanie Hannon, Google Wave product manager and formerly Google Gmail product manager;
• William Webb, head of research and development at Ofcom.

Dryburgh said major topics for discussion at eComm Fall 2009 include:
• New communication paradigms, such as Google Wave and RebelVox;
• The restructuring, marketplace threats and new "double-sided" business models, such as app stores, confronting traditional telecom companies, raising the question: Can they co-exist and compete or become obsolete?
• The fusion of media, informational and conversational worlds;
• Toward an edge-centric world in networks and economics – no matter how smart the pipes get, the edge and the cloud will be smarter still;
• Open communication platforms, with demonstrations of applications which show the power of convergence of Web, telco and mobile technologies;
• Improving efficiency through communications innovation, particularly mobile enterprise applications and Communications-Enabled Business Processes (CEBP). What does Freephone 2.0 look like?
• Android Scripting Environment (ASE) and iPhone 3.0 OS applications;
• Operator futures - bit-pipes, platforms or supermarkets?
• Industry predictions; picture of the next 5 or 10 years;
• Democratisation of communications and communications innovation;
• Voice and messaging 2.0+ ;
• Growth of handset apps and PC-based mobile broadband;
• Real-time Web as a conversational platform

"Opportunities to profit from the radical restructuring of telecoms and in accelerating the development of how humanity connects, communicates and collaborates have never been so great, " said Dryburgh.



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