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Imagine At In-cosmetics Asia - A Catalyst For NPD

Groundbreaking ingredients on display and expert advice will ensure the focus is firmly on the ever-growing natural and organic sector at this year's in-cosmetics Asia. IMAGINE Natural Beauty is an interactive touch-and-feel feature, showcasing exciting new actives, functional ingredients and organic products from leading industry innovators. The new ingredients being presented will be a source of inspiration for visitors interested in new product development, whilst industry professionals will be on hand to throw the spotlight on green chemistry and sustainable development.

Ten pioneering Asian and European companies will be participating in the IMAGINE Natural Beauty feature: Aldivia, AXIALYS, B&T, Dow Corning, Biospectrum, DSM Nutritional Products, Gattefosse, Ichimaru Pharcos, Rhodia Asia Pacific and SEPPIC. Visitors will have the chance to discover novel products ranging from new actives such as an anti-ageing and whitening nutricosmetic ingredient, to new functional ingredients such as a COSMOS compliant range of emulsifiers as well as sample formulas and discuss product formulation with the experts.

Specialist research company Organic Monitor currently estimates that the global market for natural and organic products is worth US $8 billion with sales increasing by over US $1 billion a year (source: www.organicmonitor.com). Nowhere is this growth more prominent than in the Asian market. IMAGINE Natural Beauty is designed to help manufacturers respond to this growing demand, giving them insight and knowledge into innovations and technologies. The feature will guide visitors through the entire cycle of product development, from plants, to raw ingredients through to manufacturing processes and the finished product.

Jacques Sebag, Project Manager of IMAGINE Natural Beauty on behalf of in-cosmetics Asia comments: "We have selected some of the most innovative companies involved in developing and manufacturing natural and organic ingredients and it will be a fantastic opportunity for visitors to learn from them. Our vision is that IMAGINE will inspire companies to create new formulations that are green and sustainable, whilst also helping them to explore ways in which they too can break into this emerging market and meet increasing consumer demand. Whether you are an R&D specialist, product developer or marketer, IMAGINE will give you food for thought".

in-cosmetics Asia takes place on 13-15 October 2009 at Singapore Expo.



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