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"The Big Bike Business” at EUROBIKE on Lake Constance

The bike business is booming and EUROBIKE is headed for a new record, with 900 exhibitors from 40 countries already registered to take part (preliminary figures for April, 2009). Organizers in Friedrichshafen are aiming for over 1,000 exhibitors by the time EUROBIKE begins in September, 2009 (2-5 September). The latest and greatest developments in the international bike world can be experienced on a total of 100,000 sqm of exhibition space. "The Big Bike Business", as Project Manager Stefan Reisinger described it in a newsletter to the exhibitors, is homing in on Lake Constance.

Bicycles are more popular than ever, both as a sports item and an everyday mode of transport. Event organizers say that the reason why EUROBIKE is among the leaders in the field is that the show has always been consistently tuned to the needs of retailers and guided by the latest developments in the sector. EUROBIKE is opening its doors earlier this year (8:30 a.m.) and closing them later (6:30 p.m.), allowing visitors and exhibitors alike more time to do business. In addition, the new scheduling of the fair affords optimal user value for retailers.

EUROBIKE is set to begin on Wednesday, September 2nd and ends with Open House Day on Saturday, September 5th. Trade visitors and journalists can get a sneak preview of the latest developments in the bicycle world one day before the show begins, on Tuesday, September 1st. More than 100 international exhibitors are expected to attend the third Demo Day.

Following completion of work to expand the exhibition grounds, there are now two extra halls available this year as well as the new East Entrance, with its new foyer, conference and press center and additional space at the eastern open-air grounds. Parking capacity directly on the exhibition grounds and in the immediate vicinity has also been significantly increased.

Not surprisingly, organizers have also come up with a smart solution for getting visitors from A to B that involves bikes. For the first time ever at EUROBIKE, 500 bicycles will be available for free use at key locations in Friedrichshafen (airport, train stations, hotels and Hymer-City). This is a convenient, quick and fitting way for visitors and exhibitors to reach the exhibition site.

Cyclists ride just four kilometers from the station at Friedrichshafen to the exhibition entrance - a distance easily covered in just over a quarter of an hour by bike. If you would like to use the City-Bikes as an advertising medium, you can rent the promotional space on these bicycles for just 49 euros (incl. layout and production costs) during EUROBIKE (1-5 September). For more information, please contact Dirk Heidrich (dirk.heidrich@messe-fn.de).

The entire trade show traffic infrastructure and transport concept has also shifted into high gear - the North Entrance is currently under construction, and the four-lane expansion of the South Entrance is also set for completion in the summer of 2010. Good news too for all EUROBIKE guests staying in nearby hotels: At this year's event, there'll be twice as many shuttle buses in operation, with two runs to the exhibition grounds in the morning and the evening. The first trip is intended for exhibitors, with visitors catching the second run, which is timed to arrive just as the action begins. And once the doors have closed in the evening, there will be two opportunities to travel back by shuttle bus.



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