ISOT 2009 -Largest Size Ever on its 20th Anniversary

Asia's largest stationery and office product event, ISOT (International Stationery & Office Products Fair Tokyo) is celebrating its 20th anniversary this year. It will be held from July 8 (Wed) 10 (Fri) at Tokyo Big Sight, Japan, organised by Reed Exhibitions Japan Ltd. (special sponsor: All Japan Stationery Association). ISOT is known in the industry as one of the best venues for on-site business as the top decision makers of the industry will be attending. Also on its 20th anniversary, the fair is expecting to welcome 700 exhibitors and 80,000 visitors from around the world making ISOT the largest ever size along with the concurrent fairs. Buyers utilise ISOT to compare a huge variety of products unveiled during the show to make on-site purchases and place orders to receive special privileges granted by exhibitors only during the show period..

Top Japanese brands will be announcing their latest collections at ISOT. Visitors can order such products at Pentel, Tombow, Zebra, PLUS, Designphil and many more. See yourself the top quality and top design stationeries of the world to expand the business route. Also, one of the special exhibit areas of ISOT, DESIGN STATIONERY WORLD is a must to visit. High-design products will be gathered to this area, getting large attention of not only from the visitors but also from numbers of media. Design is becoming more and more important factor for the end users these days and each exhibitor is ready to unveil their innovative design stationeries to meet every need of the visitors.

Concurrently held event of ISOT, INTERNATIONAL STATIONERY AWARD (formerly STATIONERY OF THE YEAR) will also be the big attention getter for ISOT. Selecting and awarding the best 10 stationeries from design and function perspective, it promises the visitors to witness the latest trends of the industry. Also, Show Management is accepting the entries from international manufacturers. Participate in this event and get a chance to achieve the business in Japan!

A noteworthy fact is that NOVELTY & PREMIUM GOODS EXPO that is focused on diverse products related to sales promotion, will be newly launched and concurrently held with ISOT. This newly designed exhibit area is synergistically attracting exhibitors with wide variety of product lines; therefore, the total number of exhibitors is expected to exceed the previous numbers and this tendency itself is symbolizing the tipping point of revitalizing Japanese market despite the "so-called" economic downturn.

As well as exhibitors, Show Management has been receiving an increasing number of inquiries on a day-to-day basis from buyers & importers who are always seeking latest unique products especially from overseas. We believe that these positive reactions from both exhibitors & buyers will lead to the huge success of 20th anniversary of ISOT 2009.

ISOT is definitely the place to expand the business and catch the up-to-the-minute details of the industry. With great expectations for this year's show, Show Management will be distributing free invitation tickets from mid May. Pre-register now from the official ISOT website and mark your calendar now to visit the fair in July!

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