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Tendence 2009

It's not easy finding the perfect partner. Tendence has proved to be an ideal platform for young designers to do this. From 3 to 7 July 2009, the consumer-goods event, in partnership with the German Design Council, will be focusing again on design sector and industry networking, with the "Young Designers meet the industry" (YDMI) recruiting platform. In 2007, the German Design Council launched the initiative, which as one of the world's leading centres of excellence promotes, on an annual basis, communication between representatives from industry and young creatives and, for many young designers, smoothes the way to permanent employment or freelance work.

"It particularly pleases us that, this year, Tendence, the most important event for the design scene provides the framework for this special recruiting platform. The spotlight in this context is clearly on specific cooperation between participants and companies an objective which is being pursued with great intensity and with high-quality expectation", according to Tendence Director, Sabine Scharrer.

Designers, who have been active in product, industrial or communication design for a maximum of five years, can apply for the initiative. From these applicants, the German Design Council will be selecting "Young Professionals", who will attend a comprehensive workshop featuring speakers from industry, design and the press on the day before the fair starts. On the opening day of the fair, these "Young Professionals" will be featured at the fair in a portfolio show with short presentations and will be showing off selected aspects of their work at an exhibition forum in Hall 6.1. Their pieces will be on show for the duration of the fair. The five most impressive young designers will be presented with the 'Young Professionals Award' on the evening of the opening day of the fair.

Young design keeps on coming
The Polytechnic of Aachen and Vilnius Academy of Art ensure fresh design concepts in Hall 6.1. In the 'Structure and Skin' show, the Polytechnic of Aachen turns the spotlight on a material, which, at first glance, is totally unsuitable for furniture-making paper. Slats give the furniture its structure and paper alone its flexible form. The results are unique items of impressive complexity in spite of the simplicity of the construction method. The Vilnius Academy of Art pursues a similar design direction. Cardboard and carton furniture, designed by students, feature in an exhibition, which cleverly combines contemporary design with ecological aspects.

'Talents' is already an established promotional programme for young designers. In Hall 6.1 and 6.0, 21 up-and-coming designers and students will be showing their ideas in the Loft and Carat product areas. They approach the theme of design with innovative, often unusual, methods. This enables them to deliver exciting prototypes, which are a breath of fresh air for the industry.

The Next promotional programme is aimed at young designers, who have already gathered their first business experiences and would like to gain a foothold in the industry. The programme is being extended in 2009 and for the first time is now aimed at jewellery design sector, too. Demand for kids' products is still high in 2009. Tendence's high level of internationalism offer young entrepreneurs with a design background from around the world an opportunity to intensify business relationships, raise their own profile and make worldwide contacts.



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