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What’s Hot, Haute And Hotter In The International Design World

It may be the easiest business decision of the year. Attending SURTEX 2009 offers manufacturers, and art buyers an undeniable edge in capturing the most commercially viable trends and talent for 2010 and beyond. The only trade show in North America devoted exclusively to selling and licensing original, SURTEX is the place to be May 17-19, at least for representatives of any industry that uses applied art. The annual show is a proven marketplace for discovering today's hippest, hottest for a host of products, including home, stationery, giftware, automobiles, toys, publishing and more.

Bottom line? SURTEX, now in its 23rd year, has a track record for keeping manufacturers, and art buyers in the know and well ahead of the competition. The show offers a unique first-hand view of the latest color and design trends as well as the newest work of world-class artists.

"The show is a total immersion experience in what's going on now in international design, " says Penny Sikalis, GLM vice president and show manager. "With hundreds of top-level designers from the United States and abroad exhibiting their latest, SURTEX is also a crystal ball for what's coming next in the global art world."

Freshness and diversity are hallmarks of the show, and so is convenience. With its three-day, one-location advantage, SURTEX allows to accomplish more art for more of their business needs, all under one roof.

This year in particular, the show offers a seamless venue, with its new location on the main level of the Jacob K. Javits Convention Center, Level 3, directly adjacent to the National Stationery Show (NSS) and closer to the International Contemporary Furniture Fair (ICFF) than in past years.

"This new cohesive floor plan adds greater ease than ever before to and exhibitors alike, " notes Sikalis. "For instance, NSS visitors can now literally walk across the aisle to view cutting-edge art in the vibrant and diverse booths at SURTEX."

Conference Program sessions offer insider information from industry leaders and networking events create a relaxed setting for meeting colleagues and making new contacts. Overall, the annual show is a dynamic business-building opportunity for all participants in the art and design world.

"The creative energy is already building for three days of unlimited visual stimulation, " Sikalis adds. "SURTEX promises a powerful - and profitable - excursion into what's hot now, and what's coming next, in the design world."



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