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Pulire, An Ambitious Project And A Great Success

Verona's PULIRE event will be celebrating its 19th edition, and amongst the world wide fair panorama it continues to result, as an event for it's high quality, together with the abundance of opportunities in constant growth. Today's figures reveal a total number of exhibitors of 233, of which 30 foreign companies, with an overall space occupancy of 13,969 square metres.

If we take a deep look at the setting which tend to animate any situation, event, decision or manifestation (in the case of fairs for example) we naturally become aware that the economical impact of which we have in front of us is not of the most enthusiastic, despite this, 'PULIRE' is perceived as an axis of attraction which offers possibilities to grow, to renew, to evolve and to compare.

It isn't easy, in a time when the economical situations are complex, to understand what to do and especially what not to do, it isn't easy to get around in a situation in which even a small gesture could be perceived as "wrong", and so represent a "danger"; but it is precisely in these cases that you can measure the true value of opportunities.

We like share views, study the dynamics of an indirect reality that involves us all. We are enthusiastic about the idea of creating together a place of quality of which is protagonist of this great event in Verona.

In this regard we are working on a very ambitious programme of meetings with absorbing themes which concern the reality of every day life, from schools to companies, hospitals, environmentally friendly cleaning, food, looking towards the future. The aim is to be "contagious" and to diffuse a 'positive thinking' attitude, therefore giving value to a period of recession and understand that this is the best time to develop winning ideas.



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