Merchandise Mart Properties, Nielsen Business Media Launch Light!
Merchandise Mart Properties, Inc. (MMPI) and Nielsen Business Media announced the launch of Light!, the expo and conference introducing leading edge lighting products specifically developed for the hospitality, commercial and health care industries. Light!, which is owned and produced by Nielsen Business Media and presented by sister publication, Contract magazine, will debut at the upcoming 41st annual NeoCon World's Trade Fair, June 15-17, 2009 in Chicago. The new expo and conference will feature 100 lighting exhibitors, 13 CEU-accredited educational sessions in the lighting track and a lighting keynote speaker.
"We are always looking for ways to deliver more value to NeoCon attendees, " said Mark Falanga, senior vice president of MMPI. "NeoCon specifier and end users purchase lighting for every commercial project and they have indicated to us that they would like to see it at the show."
"Light! is the first event of its kind and we are excited to work with The Merchandise Mart to provide a new resource for design professionals who are interested in innovative lighting concepts, " said Joe Randall, Senior Vice President of Nielsen Business Media's Building & Design Group, which includes Light! and Contract.
NeoCon World's Trade Fair is North America's largest conference and exhibition of contract furnishings for the design and management of the built environment. Showcasing thousands of new products from hundreds of the world's top manufacturers in commercial, residential, healthcare, hospitality, institutional and government design products, NeoCon promises to impress its design-savvy audience with the latest trends throughout the world.
More than 50,000 trade professionals attend NeoCon World's Trade Fair, including: architects, interior designers, facility managers, space planners, dealers/distributors, manufacturers/reps, corporate real estate executives, office managers, purchasing managers, project managers, operations managers, engineers, building owners/managers, press and students.
Contract magazine is a leading publication in the industry focused exclusively on commercial design, and reaches 30,000 designers, architects and corporate design professionals each month. Contract is dedicated to the timely documentation of the commercial design industry, with a special focus on how interior design and architecture can positively impact the corporate, retail, educational, hospitality, health care, entertainment, government, institutional, and performing arts markets.
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