Collectione – The Perfect Platform For Communication

Presenting trends, making new contacts and filling order books – these are the aims of the exhibitors who will be showing their new products at the Collectione Preview Spring + Summer from 3 to 7 July 2009. At Tendence, Internationale Frankfurter Herbstmesse, the Collectione is the platform which, at a uniquely early time of year, features the decorating and outdoor trends for the following year's Spring/Summer season. The product range is split into two display areas, Gifts & Season and Outdoor Living. In Hall 8 of the Trade Fair & Exhibition Centre trade visitors will find everything from vases, dishes, plant pots, florists' accessories, decorative objects and garden furniture to barbecues and picnic accessories.

Retailers who plan for the long-term and top decision-makers from garden centres, floristry wholesalers, DIY superstores, large shops and department stores use the Collectione to order in medium to high volumes. "For many buyers, the international trade fair is the ordering platform where they can assemble their spring/summer collections in good time. It is an important meeting place for us because it is where we make personal contact with a multitude of customers in the shortest time possible and also acquire a host of new customers", said Ralph Hofbauer, Managing Director of Botanic Haus. In addition to suppliers of flowers, plants and home décor, all the other brand and market leaders in this sector, including Artfleur, Boltze, Edelman, Exotica Cor Mulder, Haans and Kaemingk will be in Frankfurt, so the showcase fair is set to feature the latest decorating trends and directions.

For Ralph Heymann, Sales Manager and authorised representative for Sandra Rich GmbH, one reason for the event's appeal, is the high quality of the visitors: "For us as suppliers of branded floristry products, the Collectione is a hugely important fair because it enables us to reach precisely the customer groups we serve. Apart from Christmasworld Frankfurt, no other event offers a higher concentration of international decorating and floristry industry suppliers." This opinion is shared by René Oertel, Marketing Director, Eurosand GmbH: "Our company is set up to supply high volumes to our trading partners given our company structure as a manufacturer. Our partners include, in the main, (floristry) wholesalers, private label customers and retail multiples. We optimally offer benefits to customers with this type of structure in terms of sales mix, service, customer-specific trends and short delivery times. With its targeted visitor appeal, the Collection provides the perfect platform for this clientele."

Thanks to the early timing of the international trade fair, manufacturers are able to incorporate customer requirements into the production process, take account of trends and still deliver on time. "The Collectione is important for us in terms of on-time delivery in December and January. Here buyers get an optimal market overview, which is important when it comes to assembling a range", explains Josef Talavasek, Managing Director of Auroflor GmbH & Co KG. Plant pot manufacturers Scheurich also incorporate special customer ideas into their trend-orientated production process: "'Fashion for plants' is always in season which is why we use the Collectione to show off our new products to trading partners and to realise even last-minute wishes through our German production facility", Axel Schröder, Marketing Manager, Scheurich GmbH & Co. KG explained.

Tendence offers synergies for buyers
The Collectione is one of three trade fairs staged under the Tendence umbrella. The focus of the international Frankfurt autumn fair from 3 to 7 July 2009 is on products for the busy autumn/winter/Christmas trading season. Here, design-orientated retailers can find distinctive living and giving products. The portfolio of Living, leading international fair, includes home accessories as well as home textiles, pictures, frames and luminaires. At Giving, the focus is on creative gift ideas, fast-moving consumer goods and jewellery. The Passage product area rounds off the breadth and depth of the Tendence range. Here, overseas exhibitors show off home accessories, gifts and tableware, kitchenware and homeware.

The parallel staging of the trade fairs creates attractive synergies – retailers who plan for the long term can already order products for the spring/summer season of the following year at the Collectione. Conversely, wholesalers will find last-minute, particularly eye-catching products for their autumn/winter/Christmas collections at the two leading fairs Living and Giving. Special presentations, trend shows and lecture area provide an additional source of inspiration.

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