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VNU Exhibitions Asia Participating in Management in an Round Way

Recently, one of the most important exhibition and conference organizers in China - VNU Exhibitions Asia formally announced to have signed the strategic cooperation agreement with Jinan International Trade Promotion Committee and they shall jointly hold 2009 China (Jinan) International Truck & Accessory Exhibition in Jinan International Exhibition Centre on October 28-30 this year.

In 2001, VNU Exhibitions Asia became the branch of Busworld Asia in Shanghai and within 9 years since then, VNU Exhibitions Asia has successfully operated and managed the exhibition, enabling the Busworld Asia to become one of the most successful sub-exhibition of Busworld Fair series; meanwhile, VNU Exhibitions Asia has developed itself into the leading company in China exhibition field of commercial vehicles. As another important type of commercial vehicles, trucks have always drawn special attention from VNU Exhibitions Asia. Furthermore, Shandong province is the most important truck manufacturing base and the advanced highway transportation has endowed Jinan the geographical advantage for holding truck exhibition. After thorough market research and feasible analysis, VNU Exhibitions Asia determined to cooperate with Jinan International Trade Promotion Committee to carry out truck business.

"2008 China (Jinan) International Truck & Accessory Exhibition", jointly sponsored by China International Trade Promotion Committee, China Association of Automobile Manufacturers, Jinan Municipal People's Government and Shandong Association of Automobile Manufactures and co-organized by Jinan International Trade Promotion Committee, has been successfully held last year.

At present, VNU Exhibitions Asia has participated in the integrated operation of trucks exhibition in an all round way, implanting the advanced management models and experience as a show organizer into this exhibition. It is firmly believed that, with governments' great support, generous assistance of Industry Association, and win-win cooperation with Jinan International Trade Promotion Association and VNU Exhibitions Asia, "2009 China (Jinan) International Truck & Accessory Exhibition"will surely become the largest and most influential truck & refitting vehicle exhibition in China or even in Asia.



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