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Salon Privé Haute Joaillerie Dubai

"Salon Privé Haute Joaillerie Dubai", to be held from October 18-21, 2009 at the 5-star Madinat Jumeirah has formed a strategic alliance with About J. This exclusive by-invitation-only fine jewelry event will offer the world's elite jewelers and luxury timepiece designers and manufacturers introductions to new retail business opportunities in the cash-rich and emerging non-traditional international markets of India, China, Russia, Ukraine, Eastern Europe, South East Asia, and the Middle East, according to event organizers. Salon Privé 's goal is to deliver new Business in non traditional markets of emerging opportunity.

" Our respective goals are extremely compatible.The About J Milan strategic alliance with the Italian National Fashion Council is complementary with our About J strategic alliance with Salon Privé Dubai, which aims to deliver unique experiences that are not traditional but are business building tools for our community" said Domenico Girardi – General Manager of Vicenza Fair.

"The 3-day Salon Privé Dubai Event will address 2 segmented audiences: 2 days business to business followed by 2 days for "VIP Affluents" including a conference program being planned in association with The Luxury Marketing Council Middle East, led by CEO, T.B. McClelland Jr.", said Nancy Robey, President & Founder of Salon Privé Dubai and the originator, in 1995, of the highly acclaimed and first of its kind Couture Jewellery Collection & Conference U.S. and its subsequent spin-offs, including Monte Carlo, London, and Latin America.

Salon Privé is a joint venture between two veteran luxury marketing organizations, the Nancy Robey Partnership, Inc., headquartered in New York City, and Turret Middle East, based in Abu Dhabi and a foundation partner of the Abu Dhabi National Exhibition Company and producer of the International Fine Art & Antiques Fair.

About J will be a corner stone of the Salon Privé Event and will facilitate the grouping of the About J designer community in a meaningful way in the center of the jewelry collections. Since the total number of Exhibitors at Salon Privé Dubai will be limited to 80-90 designers as well as select high-end jewelry sponsors, including other global luxury brands, publications, and service organizations, About J designers will truly stand out and have a commanding presence in this niche event.

Approximately 130 international luxury retail companies, comprised of store owners, CEOs and other senior decision makers, will be invited and hosted by Salon Privé at the Madinat Jumeirah, also known as "Dubai's Arabian Resort" due to its authentic Middle Eastern Style architecture. It is located on the sea in Jumeirah, a fashionable residential area of Dubai.

"Dubai was selected as the venue because it is at the crossroads of a growing Asian /Eastern European market and provides easy access to jewelers looking to expand their businesses", according to Mr Richard Hease, Chairman of Turret Middle East. "The World Wealth Report 2008, produced by Capgemini and Merrill Lynch, showed a 15.6% increase in the number of high net worth individuals in the Middle East, and they direct 32% of their "investments of passion" – which reportedly the rich buy to display their wealth – into jewellery purchases. This is the highest percentage of all regions of the world with their target markets, Russia, Eastern Europe and Asia, next in ranking, " said Mr Hease. "In addition Dubai is a tax free, duty free zone, which does not require carnets, so doing jewellery business there is much easier."

A group of high net worth VIP's and royalty who reside in the Emirates and Gulf region will be invited into the Salon Privé on the last two days, October 20st & 21st, as is customary for shows in the region, in conjunction with The Luxury Marketing Council Middle East.

Ms. Robey acknowledged "Both Salon Privé and About J have parallel strategic objectives of a like kind to provide elite positioning and audiences from non traditional emerging markets in a full emersion luxury setting." Salon Privé Dubai will debut at Madinat Jumeirah, October 18-21, 2009.



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