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| The New Digital Printing Aimes At The Fashion World Digital printing is producing great innovations in the fashion world: a true "textile revolution", involving long-standing textile printing companies. The "digital tissue", new, flexible and eco-friendly, is becoming the new springboard for the Italian textile industry.This trend will be well represented by the exhibits and events at Grafitalia and Converflex, the reference exhibitions for graphics arts, communication and converting respectively, on stage at fieramilano in Rho from March 24th to 28th 2009. The display will include high-performance ink-jet printing systems, designed or modified to print on tissue: extremely convenient solutions, as they allow textile printing companies to produce small and medium quantities of good quality digital-printed textiles. This application has been successfully employed in furnishing, interior design and store decoration, and it now offers the fashion industry an unlimited range of possibilities. Digital technology, in addition to creating unique, customized, bright-colored and high-quality clothing items, also allows companies to produce small quantities. Using digital sublimatic, acid, disperse or reactive dye inks, ink-jet printing has been gradually joining or substituting traditional technology in daily production of thousands of meters of tissue. Until just a few years ago, conventional technology was used to produce thousands of meters of tissue with the same pattern; today the average production has decreased to a few hundreds or dozens of meters, with the advantage of offering fashion buyers and the market an extremely wide variety of patterns and versions. Digital printing ensures the substantial decrease in start-up costs, and producing even one single item becomes economically advantageous. The new solutions have quickly been adopted by the largest textile printing companies working in the fashion industry, producing thick and light natural, mixed or synthetic clothing on a daily basis. An excellent example is Elio Fiorucci's experience for the Canon Love Fashion during last season's Milan fashion week: clothing items were designed, printed, produced and worn on the spot with Canon ink-jet technology through a special Satin Cloth support. In addition, many top fashion houses are employing ink-jet technology to produce their clothes. Digital printing brought radical changes in the production cycle settings, gradually transforming and digitalizing the workflow. Managing software for textile printing and for dressing 2D and 3D models are just a few examples of the solutions that have allowed textile companies to take advantage of the opportunities created by digital technology. Many digital printing producers have already specialized in the textile segment: Epson, for example, is working with Robustelli to develop a textile-specific printer called "Monnalisa", while other brands of the industry such as Mimaki and Bompan, Canon, Roland, Euroscreen, Memo and Montplast are developing solutions that can find applications in the fashion industry. Digital printing for the fashion industry: a new feature of Grafitalia. From March 24th to 28th 2009 at fieramilano, Centrexpo, in cooperation with Sunnycom Publishing and the publication ToTextile, will give the public an exhaustive overview of which new applications can bring digital technology closed to the fashion world and to other textile applications through a series of meetings and a wide range of products on display. write your comments about the article :: © 2009 Exhibition News :: home page |