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U.S. Pavilion At Major Trade Show For The Funeral Industry

The U.S. Department of Commerce has granted Trade Fair Certification to Vertical Expo Services Co Ltd in Hong Kong to organize the official U.S. Pavilion at AFE 2009 – Asia Funeral Expo, Hong Kong, May 13-15, 2009. The 2008 edition of Asia Funeral Expo was the first Asia event of the National Funeral Directors Association (NDFA), based in Brookfield, Wisconsin. NFDA is the leading funeral service organization in the world.

AFE proved in 2008 to be a well-organized event with extensive international attendance from the region and elsewhere around the world. The show theme includes funeral-related products, equipment and tools, services, components and parts, and materials and technology. The concurrent NFDA Asia Conference covers cutting-edge topics and will bring together funeral industries from East and West for networking, exchanging ideas and seeking business opportunities. Other concurrent events include funeral home and cemetery visits and viewing an Oriental traditional bone packing demonstration.

Strong, sustained growth in Asian economies is driving residents to increasingly large-scale, expensive funerals, reflecting strong local and family ties so valued in these cultures. Aging population in Asia is expected to grow more than fourfold, to almost 1 billion, by 2050.

AFE 2009 has the support of the Department of Commerce staff in both the United States and Hong Kong. By supporting this event, the DOC recognizes the capability and exhibition experience of the organizer of the U.S. Pavilion, Vertical Expo Services Co Ltd, and the potential of this market for U.S. industry exports.

In addition, NFDA is a very professional organization with vast experience in organizing trade shows. Companies participating in the U.S. Pavilion are provided with an excellent venue to establish or expand overseas distribution, generate sales leads, identify licensing and joint venture partners, find new customers, meet with existing clients, introduce new products, assess the needs of the Asian market, and evaluate competitors.

The DOC's Trade Fair Certification (TFC) Program is a cooperative arrangement between private sector show organizers and the U.S. Government. The TFC Program seeks to broaden the base of U.S. exporters, particularly new-to-export and new-to-market companies, by introducing them to key trade fairs where they can meet their export objectives.



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