China Med Synergizing with Growing Domestic Medical Industry

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China Med 2009 is right around the corner to stage in this March. As the most influential fair in Chinese medical equipment industry, it is dedicated to building up a perfect interaction platform for China domestic medical organizations and global medical equipment suppliers, innovating in medical technologies, inducing industry growth and bettering people's health and life quality. Co-organized by the Health Department of General Logistics Department of Chinese People's Liberation Army, China World Trade Center Co., Ltd., Hui Tong Xingye International Exhibition (Beijing) Co., Ltd. as well as Messe Düsseldorf China Ltd., China Med is also supported by international renowned organizations, such as the German Industry Association for Optical, Medical and Mechatronical Technologies, the Association for the Promotion of International Trade, Japan, and the World Forum for Medicine (MEDICA).

Launched in 1989, the annual China Med has been experiencing growth in scale and ever-increasing exhibitors. In 2008, hundreds of thousands of trade visitors streamed to the show, with deals concluded standing at 130 million USD. Occupying an area of 30,000m2 area, China Med 2008 embraced 537 exhibitors from 20 countries and regions. Apart from large equipments, medical consumables and orthopaedics related equipments were also staged on this exhibition. China Med 2009 will continue to invite reputed academicians and experts to address insight discussions on medical imaging equipments, digital medical imaging technology, medical logistics and many other topics. Besides, academic conferences on orthopaedic trauma, imaging diagnosis of tumor, clinical test, modern stereotactic technology and other fields will take place concurrently.

Characterized by profession, openness, concerning people's livelihood and caring about patients, China Med mirrors the development of Chinese medical industry in last 20 years.

Profession: As technology-intensive industry, professionalism is always emphasized in medical industry. The medical equipment exhibition is more than viewing and amusing. According to official statistics of China Med, about 30% visitors come from domestic and oversea hospitals and medical research institutions and 60% visitors are wholesalers, agents and dealers of medical equipments. China Med 2009 will not only furnish large equipment showcasing zones for ultrasonography, biochemical and detection instruments, but also prepare special zones for medical consumables, orthopaedics related equipments, medical information and application, and so on.

Openness: Firstly, lots of business and academic exchanges are conducted each year for better serving the patients. China Med is to provide a platform for industry communication. Domestic specialists and experts will deliver speeches on large equipment quality evaluation, stereotactic technologies and other pioneering projects. As one of the host organizations, the Health Department of General Logistics Department of Chinese People's Liberation Army will organize a visiting delegation to this exhibition, including 1, 200 experts, doctors and users from the army, to view and learn about new products on site, also handing on tests of equipments, so as to provide primary information for bidding invitation and evaluation of military hospitals.

As medical care is an important part of social welfare, the government has been investing a lot in medical industry. However, only a small part of people can benefit from it as the investments were not utilized very well under the planning system. Besides, most domestic medical equipments are outdated. According to incomplete statistics, 15% of them were manufactured before 1970s, 60% in the early and middle 1980s. What's more, these equipments are mainly in large cities, not well balanced, leading to astonishing lack in undeveloped areas, especially in rural areas. The national statistics in 2007 revealed that there were 298, 400 medical organizations in the whole country, including 19,900 hospitals (incl. general hospital, hospital of traditional Chinese medicine and special hospital) and the rest were health centers and village health offices. Less than 7% hospitals have to undertake almost 58% of all treatments needed, far beyond their capacity.

The coming medical system reform will also generate great influence for medical equipment industry, though it mainly focuses on system renovation. Issue of new medical system reform combining measures for domestic demand expansion will definitely speed up the development of Chinese medical and healthcare industry, ushering in a new round of growth in medical equipment purchase. In addition, the central government has confirmed a 100 billion yuan investment, including 4.8 billion yuan for infrastructure construction, mainly for upgrading rural medical equipments and relevant resources, to further promote rural development as proposed in the Third Plenary Session of the Seventeenth Central Committee. Analysts believe this will obviously enlarge the market of economy equipment in medical sector.

China Med has always been caring about the illness treatment and needs of medical organizations in undeveloped areas and responding to the policies of the central government. In recent years, much attention is paid to the middle and low ends of the market. On one hand, China Med devotes itself to inviting the most exhibitors, strictly controlling the quality, and providing platform of economical type products. On the other hand, great efforts have been made to help medical organizations from undeveloped areas showcase as well as get to know about fair information more conveniently.

Global medical industry is undergoing the transformation from "disease-oriented" to "patient-oriented". Michael Porter, leading strategist in the area of strategy, once commented that we were providing advanced medical technologies with outdated organizing and management. Medical equipments are only individual tools in an illness oriented model while pathology, technology and psychology systems will reasonably be integrated in a patient oriented model. Medical equipment suppliers should put themselves in medical workers' position to check their products again.

China Med has become indispensable for bridging medical equipment suppliers and professional medical workers since its foundation. It tries to introduce more products with humanity design, encourage and help exhibitors to showcase not just individual products but general solutions. Communications on such issues will be involved on site, complemented with discussions in seminars.

The medical equipment industry will definitely rejuvenate, just like the financial crisis overturns the old financial structure. Medical system reform and global competition will be main challenges confronting this industry in 2009. China Med 2009 will absolutely be a great battle field for Chinese medical equipment industry.

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