Magic, The World’s Fashion Trade Event

MAGIC, the world's fashion trade event, is set to invigorate the men's market and put the growing Premium segment center stage this February making good on its commitment to catapult enthusiasm, drive down expenditures and stimulate business. Equally as exciting will be the energy and buzz emanating from the Concourse as MAGIC introduces retailers to a whole new crop of design talent for three action-packed days.

Befitting its inhabitants, a deluxe customized booth system designed by Kramer Design Group will be featured exclusively on the Concourse, comprised of iconic brands such as DKNY, Nicole Farhi, French Connection, Original Penguin and Nautica, each showcasing a world of product assortment. Showing for the first time ever at MAGIC and also merchandised prominently on the Concourse will be more than a dozen of the UK's hottest labels, with signature brands like MAHARISHI, MARK POWELL, SOCIAL SUICIDE, TWEEN, UNCONDITIONAL, SOAR, SIR TOM BAKER, GARBSTORE, and STANSFIELD already confirmed.

"Unconditional is really pleased to be part of the new Premium at MAGIC, " said Philip Stephens, Creative Director, Unconditional. "It will give us fantastic access to some of the world's best retailers/buyers, plus we will show alongside some of the industry's most exciting Premium and Contemporary collections."

"DKNY is very excited to be showcasing its recently launched collection of Better men's sportswear as well as DKNY Jeans at Premium at MAGIC this February, " said Kevin Monogue, President of DKNY. "This is the time to maximize opportunities and showcase your brand in the best possible format with the most exposure, by highlighting the product above everything else. We are pleased to be part of the debut of this exciting new format at Premium at MAGIC, as executed by our longtime partners Kramer Design Group. MAGIC has long been a valued resource for our industry and we look forward to a great experience."

The new additions to the Concourse come on the heels of a completely re-merchandised MAGIC Marketplace. As Project moves in a more advanced direction, new Premium and Contemporary shows premiere along with the second edition of S.L.A.T.E, new showcases for Tailored and Casual, WWDMAGIC and the always exciting exhibits at POOL.

Project's founder Sam Ben-Avraham explains, "As a long-time retailer I know first hand that it's more important than ever for buyers to source the best product for their stores. We need to think out of the box, take calculated risks and entice our customers to buy. By launching Premium at MAGIC, it's just gotten that much easier for buyers to see what's out there and consider brands that they may not have before. I know that the Atrium buying team will split their time between Project and Premium and revaluate what makes sense for our stores."

"This is the perfect time to make this change, " said Lori Swersky, VP/DMM Men's Sportswear, Saks Fifth Avenue. "Project going back to its roots and MAGIC, simultaneously, creating new buzz and excitement through Premium. It's just what the men's industry needs."

"As we're attracting more and more international customers in our London boutique and online store, we need to ensure we keep offering our clients the newest brands and designers - regardless of origin, " said Jo Jackson, co-owner of the UK's Beyond The Valley. "It's now vital for us to visit MAGIC in Las Vegas, to gather the best trends stateside. It's great to consolidate all our buying needs into a one-stop show. We're very keen to see what the brands at MAGIC can offer us."

From engaging strategic partnerships, an of-the-moment seminar series, upscale lounge environments, networking events and a launch party for Premium at Tao Las Vegas on Tuesday, February 17th presented by French Connection, the MAGIC Marketplace is truly the can't miss fashion prerequisite.

"We look forward to introducing exhibitors and retailers to the next evolution of The MAGIC Marketplace and supporting the industry in every way we can, " said Chris DeMoulin, President of MAGIC International and Executive Vice-President, Advanstar Fashion Group. "February is just the tip of the iceberg."

write your comments about the article :: © 2009 Exhibition News :: home page