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Asian Aerospace 2009

Reed Exhibitions, the world's events' organizer, has announced that its exhibitor recruitment for Asian Aerospace 2009 is over 60% ahead compared with the same period last show, and that it is to introduce several new marketing initiatives at next year's commercial aerospace and civil aviation event in Hong Kong. To date, industry leaders including Boeing, Bombardier, Lufthansa Technik, SR Technics, MTU and CFM have confirmed their presence at Asian Aerospace 2009, as the level of interest in the commercial aerospace and civil aviation sector has surged in the Asia-Pacific market in recent months.

The present infrastructure and aviation environment in Asia still lags behind the more sophisticated networks, service and product levels in North America or Europe. This gap provides abundant business opportunities for suppliers from the commercial aerospace and civil aviation supply chain to enlarge their customer base in Asia.

"Against the current uncertain economic backdrop, we are very encouraged by the strong support we have received from our customers. This clearly demonstrates the confidence the industry has in the Asian, and particularly Chinese, market, " said Richard Thiele, Global Head of Sales for Reed Exhibitions' Aerospace & Aviation Group. "We are confident that over the upcoming weeks, we will be able to confirm even more exhibiting companies. We are also delighted that the exhibitor retention for Aircraft Interiors Asia and Air Freight Asia is healthy at over 80% with sales, like Asian Aerospace, tracking ahead same time last period."

Reed Exhibitions also announced several new marketing initiatives for Asian Aerospace 2009. The event will feature zones that group similar exhibitors together. Such an arrangement will provide focus to visitors looking for alternative suppliers and vendors within certain niches such as Airport Cities, Airport Terminal Asia, Training, and MRO. In response to customer feedback, the Asia Pacific Airline Training Symposium will be held contiguous to the Training pavilion to deliver greater synergy and value for customers visiting the exhibitors and attending the symposium..

"Asian Aerospace focuses on creating a professional, business-conducive three-day marketplace for the industry's stakeholders to trade, source, network and forge strategic partnerships and alliances, " observed Paul Lee, Vice President Asian Aerospace. "This new unique positioning of focusing only on commercial aerospace and civil aviation with no defence or military elements, no public days and flying display, is likely another reason for the growing levels of participation."



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