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The Travel Technology Show 2009

As 2009 gets underway and the recession shows no sign of letting up, the Travel Technology Show reveals a brand new seminar programme designed to help companies improve retention, customer relationship management, increase revenue and operation efficiencies.

The Travel Technology Show is Europe's leading event providing technology solutions for the travel industry. It takes place from 10-11 February 2009 at Earls Court 2 in London and is designed for anyone whose job involves buying or specifying travel technology, whether in sales, operations, marketing or business management.

This year's seminar programme features five sessions per day focusing on topics such as top tips to increase website performance and increasing ROI; as well as case studies investigating what happens when IT projects go bad; and advice sessions for creating websites that inspire holiday makers to book and buy and not just browse.

Kevin May, editor of leading travel news website Travolution, is moderating four 'Top Tips' sessions (two each day), focusing on improving the performance of sites and user experience, building a web-based travel business and teaching consumers in social networks and blogs.

Social networking is also at the heart of this year's CIMTIG (Chartered Institute of Marketing Travel Industry Group) presentation – Making Social Networks Work for Your Brand – Tuesday 10 and Wednesday 11 February. Over the last two years, brands and companies have begun to wake up to the power of social networks for communicating to key audiences and industry leading thinkers Steve Dunne of Digital Drums and Gary Grieve of Capela unveil the commercial opportunities available to the travel industry.

"CIMTIG is delighted to be supporting the Travel Technology show again this year with two sessions on social networking, " said chair Hoda Lacey.

"If you think it's all about chatting to people, while quaffing wine and eating canapés, think again! Today it is the business of engaging and interacting with other internet users in a communal online space. It allows you to go beyond traditional advertising into engagement marketing. CIMTIG will demonstrate why this medium is so perfect for the travel industry and how you can join the digital age with comparatively lower outlay."

Brand new for 2009, the Travel Technology Show is introducing an Exhibitor Question Time in association with Equinus. Running on both days, the question time will give visitors a valuable opportunity to quiz exhibitors and experts about travel technology-related. Different exhibitors will take part on each day including 192.com, Blue Star Infotech, Car Trawler, Datalex, Dolphin Dynamics, Open Destinations, Comtec, Cornerstone Information Systems, ProCon Solutions, RWA and TourCMS. Submit your question in advance to technologyshow@equnius.com

Visitors will also be able to harness priceless advice during the Expert Panel Discussion, supported by the Guild of Travel & Tourism, on Tuesday 10 February, when speakers including Bharat Patel, commercial director, CodeGen; Stuart Jackson, managing director, Cosmos and Stephane Durand, managing director, Amadeus UK & Irelan. Submit your questions in advance to jill@ugomarketing.co.uk

The CIMTIG presentation, Question Time and Panel Discussion take place in the Presentation Theatre and are free to attend. Seats will be allocated on a first come first served basis. All other seminar sessions are priced £45 when booked before 6 February and £55 afterwards. Tickets can be booked at www.traveltechnologyshow.com, where visitors can also register free to attend the exhibition.

Visitors can also use their entry badge to gain free access to the Business Travel Show which runs alongside Travel Technology Show. The Business Travel Show is the event for people who buy business travel, book trips and meetings.



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