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10th Anniversary Edition Of Heimtextil Russia

13,856 professional visitors attended the 10th international trade fair for Home Textiles and Interior Furnishings Heimtextil Russia. 313 exhibitors from Australia, Great Britain, Germany, Greece, Egypt, Spain, Italy, Indonesia, India, China, Pakistan, Poland, Portugal, Slovenia, USA, Taiwan, Turkey, Ukraine, Uzbekistan, France, Scotland, Switzerland presented their new products. The increase in the number of countries, growth of the exhibition space and visitors attending shows that Heimtextil Russia is moving in the right direction and not only presents an ideal platform for the industry of home textiles, but is also regarded as a high-quality, effective and profitable tool for business development.

With growth at a constant fast pace, Heimtextil Russia also has a high level of professional exhibitors and visitors. The keen interest of key market players and specialized press towards the trade fair show that Heimtextil Russia is developing in the right direction. Heimtextil Russia continues to put more effort into making the fair an even more effective and productive platform for its clients. The hard-driving business program, professional advertising campaign and elaborate approach to the concept of the fair are the keys to success.

Heimtextil Russia helps to broaden the horizons of creativity and design, as well as using new ideas to break through stereotypes.The tendencies in interior design were presented by Claudia Herke, European design studio bora.herke stilbuero. The business program of the trade fair was of great interest and well attended. International design and fashion expert Svetlana Begovatova presented the issues devoted to the tendencies of 2008-2010 in interior design, conceptual approach to interior design, international tendencies in home fashion, up-to-date styles and colour palettes. Svetlana also held seminars on Interior textile in fashion: colours, textures, patterns, finishings and reviewed the collections from Italy, France, Japan and other countries. Such up-to-date topic as eco-housing was also touched upon. Svetlana discussed different ecological projects, interiors, eco-textiles and commented on international experiences of creating eco-homes.

As part of the the business programme, various seminars and presentations were held. For instance, the company Dallary-Green Forest presented "Decorative Interior Textiles". Capital-Consulting Interregional Holding offered visitors a seminar focusing on "Boosting sales". Christian Lundwall, a famous Swedish Architect and Designer, known for the interior design of such hotels as Rezidor Hotel Group and Best Western Premier, as well as Radisson SAS hotel now under construction in Moscow, presented a seminar on chain hotel design. Rogier van der Heide, lighting designer and head of the Arup lighting company, is responsible for numerous architectual and interior lighting projects of buildings all over the world, such as the lighting of the Louis Vuitton boutique which received the award "for perfection" from IALD in the category "trade centres", also presented his seminar.

Exhibitor comments
Byron&Byron, UK, Orazio Gualtieri, founder, "We were very happy with the quality of the visitors. They were of a very high level and we have made many new contacts. Our visitors are happy to see us in Russia. It was a very positive experience. Next year we are planning to have a bigger stand and to be here with our dealers."

Laverna, Russia, Tatiana Chernykh, Commercial director of "Interior and wall papers", "The trade fair makes headway, there are more visitors. Our impression of the fair is very positive. We will most likely book the stand for the 2009 fair in advance."

Decolux, Russia, Irina Bogatova, manager, "We are pleased: clients come to our stand and we work well with them! We have had both regular and new customers at our stand. We will definitely participate next year."

Kariguz, Russia, Marina Volkova, head of sales & marketing, "It is a very interesting fair and it becomes better and better. It is obvious judging by the visitors we have had at our stand. In the past, the majority of visitors were our regular customers. Now we have a lot of meetings with new customers and a lot of orders were made already at the fair. Next year, we will definitely participate in Heimtextil Russia."

HAKS Textiles, Greece, Konstantinos Sournopoulos, "The fair is a good experience for us and we are glad we've come here. The visitors we've met are professional and the organization is good. We've got some promising contacts and are considering participating next year."

Antilo Textil, Spain, Rafael Torro, Sales Manager, "We liked the fair and the quality of visitors. Our impressions of the fair are very positive. We plan to exhibit again next year."

Visitor comments
Dom. Hotel, Russia (visitor) Olga Tjurina, general manager, "The fair is very impressive. It is very good that we don't have to go abroad, for example to Europe, because we can see everything here. We provide all types of equipment for hotels, restaurants and homes. All our needs are fully reflected at the Heimtextil Russia."

Lady - Prima, Russia (buyer) Lubov Mishenko, "We've had the intention to work with producers from Egypt and we finally managed to find such producers. We have a very big enterprise with our own production, retail chain and warehouses. The fair is very good. It is very convenient to work with the meeting schedule developed within the Buyers Program. There is a great number of exhibitors from various industry sectors at the fair. We always visit the fair with great pleasure."

St. Petersburg Factory of home textile, Russia (buyer) Irina Vorotnikova, "We are coming to Heimtextil Russia for the second time. This year the fair is even more interesting! The fair is very beautiful, there are a lot of decorative fabrics that we need. We have found what we were looking for and we liked the business program. The seminars were very interesting and substantial. We plan to visit the fair next year."



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