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Business Logic Systemsí at Mobile World Congress 2009

Business Logic Systems, a specialist in customer intelligence, marketing automation and customer loyalty solutions for mobile network operators will demonstrate its full portfolio of InTelestage products and technologies at this year's Mobile World Congress. InTelestage is the only Customer Lifecycle Management software specifically designed for mobile operators. It enables telcos to quickly and easily reduce churn, develop subscriber loyalty and increase the lifetime value of the customer.

InTelestage allows marketing departments to access, analyse and act upon customer event data in real-time to create a continuous closed loop campaign process. It delivers the ability to run multiple concurrent campaigns to highly-targeted micro segments, creating an interactive, two-way dialogue with customers, via their preferred communication channel.

InTelestage has been designed specifically to offer easy integration with third-party systems, enabling platform providers and developers to easily create fully-automated, innovative marketing solutions that increase the value of existing IT investments.

"At a time when the depressed economy is causing consumers to re-evaluate their monthly spend, the challenge for operators to retain customers and grow the average revenue per user has never been greater", commented Stewart Goldberg, Executive Chairman, Business Logic Systems. "With InTelestage, telcos can better understand their subscriber base, reward profitable customers and increase loyalty."

The InTelestage portfolio includes products such as: Knowledge Base, Profiler, Reporter, Marketing Manager, Relationship Manager, Loyalty Manager, Reward Manager, Voucher Manager and Lucky Draw; and solutions such as Campaign Management, Campaign and Loyalty Management, Recharge Management, Customer Lifecycle Management and Revenue Optimiser.



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