Dotmailer Set To Expand Digital Marketing Offerings
Digital marketing agency dotMailer has entered into an agreement with West End Ventures PLC (a PLUS-listed investment vehicle) that will see the combined entity trade as dotDigital Group PLC. The move will allow the company to consolidate its position and further develop its range of products and services in order to continue to equip customers with a comprehensive portfolio of tools for all their digital marketing needs.
dotMailer's three founders and current MD will be in control of the development of dotDigitalGroup PLC and will own approx 77% of the company's shares. An application has been made for dotDigitalGroup PLC to be admitted to trading on the PLUS Market, with the Directors expecting the admission to become effective and trading to commence on 2nd February 2009.
The newly positioned group will incorporate dotMailer's existing portfolio of services and support for existing and new customers. These include email marketing, website and microsite development, e-commerce packages and content management systems.
Peter Simmonds, MD, dotMailer:
"The admission to PLUS concludes a year of positive development for dotMailer. During 2008, we grew by revenue by 97% and profits by 118% and have successfully launched new products, diversified the business into other niche digital marketing products and services, accelerated our customer growth and were named as one of the Deloitte Fast 500 Companies in EMEA. As a public company, 2009 brings a wealth of new opportunities with a strengthened operational management team and a healthy bank balance. This will allow us to continue to grow and expand our offerings through internal development and possible acquisitions."
dotDigital Group PLC will be made up of three businesses initially:
• dotMailer, the email marketing company that provides over 2,000 users with high deliverability and advanced ROI-boosting features through an intuitive and easy-to-use interface;
• dotAgency, the digital marketing specialists that offer design, website creation, search engine optimisation and strategic digital marketing consultancy; and
• dotCommerce, offering an affordable, flexible and scalable off-the-shelf ecommerce solution that fits like a tailored solution.
dotMailer has grown its active customer base by 486% in the last two years, acquiring a range of digital and email marketing clients including HQHair, Fairtrade, Tarmac, Somerset House, Hotmail and Kodak.
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