Freshconex 2009

Bringing fresh-cut convenience products to market involves innovations and intelligent logistics. New product, packaging and technological developments are essential to the industry's further growth. The role played by scientific research in future success is a key theme at the Freshconex Congress taking place on 3 February 2009, the day before Freshconex 2009 opens in Berlin. Technological research plays a decisive role in the future growth of the fresh-cut convenience sector. The freshness and nutritional value of fruit and vegetable products have a significant impact on market success.

Alessandro Turatti, Managing Director of the Turatti company, one of the world's suppliers of processing systems for fresh-cut products, will discuss the outlook for new technologies in the sector.

Seed suppliers are working on the development of a new breed of fruits and vegetables engineered to meet the special demands of the fresh-cut market. Three of Europe's leading seed producers will be on hand at the FRESHCONEX Congress to discuss the steps they are taking to develop new products specifically aimed at the convenience market.

Rens Knieriem from Nunhems, Anton van Dormaelen from Rijk Zwaan and Ton van de Goor from Syngenta Seeds will outline the special challenges involved in the development of seeds for guaranteed success in the fresh-cut business.

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