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Beauty International Düsseldorf Returns In 2009

In spring 2009, Beauty International Düsseldorf, the No. 1 Trade Fair for Cosmetics, Nail and Foot Professionals, will again take place at the fairgrounds in Düsseldorf, Germany. From March 20 – 22, 2009, about 50, 000 international trade visitors will participate in the event to get a comprehensive overview from the more than 1,000 exhibitors and brands. Halls 9 – 12 will feature the clearly-structured segments of cosmetics, manicure, pedicure and wellness. The exhibits will be complemented by a specialist program consisting of nine workshops as well as another 110 programs at the individual sector meeting places and the Meeting Point. In addition, the national and international Make-up and Nail Championships will be held.

Beauty International Düsseldorf is a trade fair exclusively for trade visitors. Visitors have to register and provide proof of trade visitor status. Starting in January 2009, they will automatically receive their personal Check-in Card which they can use to order an entrance pass in advance or on show-site. A one-day entrance pass costs Euro 30, a two-day entrance pass Euro 45. All entrance passes allow free use of public transportation within Düsseldorf and its surroundings. Keeping Beauty International Düsseldorf a trade only event brings exhibitors together with qualified visitors with a high decision-making authority: 86% of the trade visitors at BEAUTY INTERNATIONAL 2008 placed orders during the event.

The cosmetics and accessories segment at Beauty International Düsseldorf 2009 will feature about 580 suppliers and brands and attract around 33,000 trade visitors. The exhibits will range from cosmetic products for skin regeneration, innovative skin cleaning products, natural cosmetic products and care products with active sea-based ingredients to make-up trends, innovative treatment furnishings and new technical appliances. In nine different events, the workshop program in Hall 7 will focus on the topics of nutrition, cosmetology, natural ingredients, make-up, stress research and time optimization.

The central communication forum for this segment will be the Meeting Point in Hall 10, where exhibitors will present new products, innovations and trends, while current sector-specific issues will be examined in panel discussions. Special highlights will be the German and International Make-up Championships. The theme of the German Make-up Championships on March 20, 2009 will be "Business and the City". At the International Make-up Championships on March 21, 2009, participants from 15 countries will create make-up for the theme of "Flower Power". In addition, the "Golden Mask for Make-up Artists" and "A Life of Beauty" Awards will be presented.

At the nail segment at Beauty International Düsseldorf, 150 international exhibitors and brands will showcase innovative products, new hand and manicure concepts as well as the latest nail trends and processing techniques: gel processing, airbrush and nail art, manicure systems for natural nails and UV light-hardening lamps for artificial nails. About 25,000 trade visitors are expected to visit this segment. The Meeting Point Nail will include an informative specialist program and numerous presentations. Once again, the National and International Nail Championships in the gel & powder/liquid categories will be held during Beauty International Düsseldorf.

The National Nail Championships will take place on March 20, 2009; the International Nail Championships will follow in two stages, on March 21 (gel category) and on March 22 (powder/liquid category). Each day an award ceremony will celebrate the winners at 4:30 pm at the Meeting Point Nail.

Beauty International Düsseldorf is also an important communication and information forum for the suppliers of pedicure products and equipment and their key target groups: podologists as well as medical and cosmetic podiatrists. Around 17,000 trade visitors will obtain information specifically in this product section from the 110 exhibitors at the Meeting Point Foot. Products on display will include foam creams and nail sprays, pedicure appliances, grinders, lamps, hygiene and podiatric treatment disinfection equipment. The Central Association of German Podologists and Podiatrists will provide information on the latest developments and trends in this field within the framework of the Foot Specialist Program.

At the stylish Wellness segment at Beauty International Düsseldorf, 95 exhibitors and brands will show various spa and wellness applications to 21,000 trade visitors. The "Body meets Beauty" Special Show, organized in cooperation with the German Wellness Association, will focus on body treatments. At the Meeting Point Wellness, international spa trends, quality standards in spas and different massage trends will be presented.



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